PR & Corporate Communication Manager

Jobstreet Malaysia; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading communications firm in Malaysia is seeking a PR & Corporate Communication Manager for a full-time on-site role in Petaling Jaya. The candidate will develop strategies to enhance corporate reputation and handle media relations, including crisis communication. Applicants should have a Bachelor's degree and 5-8 years of experience, preferably in the FMCG sector, along with excellent language skills. This role emphasizes the importance of building strong media relationships and managing corporate social responsibility initiatives.

Qualifications

• Minimum 5 to 8 years of experience in Corporate Communications or PR, preferably FMCG.
• Proven relationships with journalists in Malay, English, and Chinese media.
• Experience in managing PR crises related to food safety.

Responsibilities

• Develop and execute strategic communications to enhance corporate reputation.
• Cultivate media relationships and manage crisis communications.
• Collaborate with marketing for high-impact event execution.

Skills

Excellent command of English and Bahasa Malaysia

Exceptional copywriting and storytelling skills

Strong crisis management skills

Ability to work in a fast-paced environment

Interpersonal relationship management

Education

Bachelor’s Degree in Public Relations or related field

Job description

This is a full-time, on-site role for a PR & Corporate Communication – Manager based in Petaling Jaya, Malaysia. The individual in this role will be responsible for:

• Developing and executing strategic communications to protect and enhance the corporate reputation and brand equity.
• Responsible for cultivating strong relationships with media, managing crisis communications to mitigate reputational risk, and leading CSR initiatives that foster community trust and stakeholder engagement.

1. Public Relations & Strategic Communications

• Develop PR strategies to strengthen brand recall and loyalty and its flagship brands across Malaysia.
• Prepare and distribute press releases, media statements, and communication materials regarding product launches, corporate milestones, and industry developments.
• Build and sustain strong relationships with key editors in traditional media (Malay, English, Chinese dailies) to ensure consistent coverage in mainstream news.
• Monitor news regarding food security, agriculture, and consumer trends to identify opportunities for corporate positioning.

2. Media & Press Engagement

• Proactively approach and engage media houses, broadcast networks, and lifestyle influencers for product reviews, recipe collaborations, and corporate features.
• Organize and facilitate factory visits, media cook-offs, press conferences, and CSR site visits to showcase company transparency and quality.
• Act as the primary point of contact for all media enquiries, ensuring timely and accurate dissemination of information.

3. Brand Events & Campaign Support

• Collaborate with Marketing and Sales teams to plan and execute high-impact events.
• Manage media attendance and VIP invitations for corporate events to maximize publicity and brand visibility.
• Prepare comprehensive post-event reports, measuring Media Value (PR Value) and coverage sentiment.

4. Content & Messaging

• Align PR messaging with the company’s direction.
• Strengthen the corporate image by crafting narratives/storytelling that align with the company's strategic direction.
• Ensure all external communication adheres to global standards and regulatory compliance.

5. Crisis Communication & Issues Management

• Lead the response to sensitive issues with accurate, calming statements.
• Develop contingency communication plans to protect the company’s reputation during crises.

6. Corporate Social Responsibility (CSR)

• Spearhead CSR initiatives that reinforce company's status as a community-centered organization.
• Liaise with NGOs and government bodies to coordinate effective community outreach programs.

Qualifications

• Bachelor’s Degree in Public Relations, Mass Communications, Journalism, Marketing, or a related field.
• Minimum 5 to 8 years of progressive experience in Corporate Communications or PR, preferably within the FMCG sectors.
• Proven track record of strong, established relationships with editors and journalists in traditional media (Malay, English, and Chinese dailies).
• Experience in managing high-stakes PR crises, specifically those relevant to food safety or supply chain issues.
• Knowledge of the Malaysian regulatory landscape is an added advantage.

Skills and Competencies

• Excellent command of English and Bahasa Malaysia (written and spoken); proficiency in Chinese Language is strongly preferred for media relations.
• Exceptional copywriting and storytelling skills to translate corporate direction into engaging narratives.
• Strong crisis management skills with the ability to remain calm and strategic under pressure.
• Ability to demonstrate initiative and work effectively in a fast-paced, deadline-driven environment.
• Competence to build and effectively manage interpersonal relationships with media partners, government stakeholders, and internal teams.