Senior Brand Manager Personal Care

Unilever Malaysia Holdings; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading consumer goods company in Kuala Lumpur seeks a Senior Brand Manager for Personal Care. The role involves planning and executing marketing campaigns, managing budgets, and driving collaborations to strengthen brand equity. Candidates should have over 5 years of FMCG experience, especially in digital marketing, possess strong financial acumen, and excel in communication and negotiation skills. This is an opportunity to lead in a dynamic environment focused on growth and consumer engagement.

Qualifications

• Over 5 years’ experience in FMCG building brands globally, especially with digital marketing and social first.
• Strong network with customers and senior stakeholders in the Unilever business.
• Deeply collaborative and work and win with others.

Responsibilities

• Plan and execute marketing campaigns for Personal Care brands.
• Build integrated ATL/BTL plans and deliver strong digital presence.
• Manage A&P budgets and ensure ROI on all activations.
• Partner with agencies for timely launches and creative excellence.
• Track performance metrics and optimize campaigns.

Skills

Strategic thinking

Financial acumen

Excellent communication

Negotiation skills

Collaboration

Job description

Personal Care Senior Brand Manager

Terms & Conditions: Full‑time role.

We treat the business as our own.

As intrapreneurs we introduce Unilever’s brands into white‑space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands Dove, Lifebuoy, Sunlight, Glow & Lovely, TRESemme into big markets such as the U.S., China, Western Europe and SEAA.

We are a 1bn+ company, fast‑growing and hyper‑agile. Our role is to challenge the status quo, identify new opportunities to grow, and deeply collaborate with the BG/BU to serve underserved consumers, channels, customers, geographies, and categories.

Our next-services? Wait we need to keep final evokes, but currently we have thr maybe? Sleep.길?

Our next mission is to grow from 1bn+ to 5bn and become a role‑model CPG organization, focusing on purposeful marketing, digitization and making UI the best place to work.

Singapore is our global hub for strategy, marketing thinking, seeding plans, and alignment with global categories and supply chain.

This role is important because you will position Singapore as the global premium showcase market for Personal Care. By accelerating growth through strong brand equity and social‑first demand creation, you will ensure our skin cleansing, oral care and deodorant brands lead in premium mixes, stay ahead of trends, and resonate deeply with consumers through localized insights and disruptive campaigns.

Specifics of the role

• Plan and execute49414 marketing campaigns for Personal Care brands.
• Build integrated ATL/BTL plans and deliver strong digital presence across platforms.
• Manage A&P budgets and ensure ROI on all activations.
• Partner with agencies and internal teams for timely launches and creative excellence.
• Support innovation by identifying consumer trends and feeding insights into NPD.
• Track performance metrics and optimize campaigns for effectiveness.
• Drive collaborations and activations to strengthen brand equity and market share.

You’ll work closely with

• UI Business Group Team / Global Brand Team
• Business Unit Team / Channel Development Team
• Finance, Supply Chain and RA/QA Team
• Media and Activation Agencies

To be a star, you’re likely to

• Be a strategic, highly adaptable and начис адаптивный настроен проч blob дош etc. But we keep proper: Be a strategic, highly adaptable and entrepreneurial person.
• Embrace a high growth mindset, with strong love for consumers, shoppers and customers.
• Have excellent financial acumen and analytical skills.
• Have excellent communication, negotiation and influencing skills with senior stakeholders.
• Have experience working and leading in cross‑functional teams.

To be great at this, you’ll have

• Over 5 years’ experience in FMCG building brands globally, especially with digital marketing and social first.
• You are a maverick, you don’t take no for an answer, you pioneer and are consumer‑obsessed.
• Strong network with customers and senior stakeholders in the Unilever business.
• Deeply collaborative and work and win with others.
• Have attention to detail and have a passion for execution.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and create a more inclusive environment. At Unilever we want everyone to bring their Whole Self to work, and if you require any support or access requirements we encourage you to advise us at the time of your application to support you through your recruitment journey.