Performance Media Manager

Publicis Groupe; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Global and Regional Client Lead to drive growth and manage client relationships. This role involves executing online acquisition strategies, managing campaigns across various platforms, and collaborating with teams to meet client objectives. The ideal candidate will have extensive experience in media buying and performance marketing, along with strong problem-solving and communication skills. Employee benefits include generous leave entitlements and comprehensive medical coverage.

Benefits

Generous leave entitlements

Office closure for World Mental Health Day

Comprehensive medical coverage

Life and accident insurance

Hybrid work schedule

Phone allowance

Qualifications

• Over 4 years of media buying and planning experience.
• High proficiency in MS Office, especially Excel and PowerPoint.

Responsibilities

• Develop and execute local paid online acquisition strategies.
• Manage SEM, SEO, and GDN campaigns.
• Analyze performance data and adjust strategies.

Skills

Media Buying

Performance Marketing

Project Management

Problem Solving

Communication

Tools

Search 360

DV360

Google Ads

Meta

Campaign Manager 360

IAS

MS Office

Job description

Company Description

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best-in-class technology, digital, and consulting expertise, is the world’s third-largest communications group. With over 80,000 employees in more than 100 countries, the Groupe comprises four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014, following the acquisition of Sapient, Publicis Groupe has undergone a transformation by scaling a new model connecting data, creativity, and technology. The 2019 acquisition of Epsilon further expanded our data-led offerings, accelerating our clients' transformation.

This model, called the “Power of One,” unites all capabilities of the Groupe under one roof, placing clients at the core of our organization.

It dissolves silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health, enabling seamless and efficient collaboration to help clients transform marketing and business at scale.

The role of the Global and Regional Client Lead exemplifies our commitment to the Power of One. This role is crucial for driving growth, understanding and leading our clients' transformation, and delivering our agency capabilities at scale. A RCL sets the vision, fosters a collaborative culture, and curates a team of experts from across the Groupe to fulfill this promise. They are responsible for revenue, profitability, and maintaining strong client relationships. Our approach centers on the following principles:

• Clients Come First: Our transformation is designed to prioritize clients, ensuring their needs and objectives guide our solutions to help them succeed and grow.
• We are Seamless: The Regional Client Leader acts as a single point of access and accountability, drawing upon an extensive talent pool free from silos and legacy constraints.
• We are Frictionless: We have unified P&Ls and removed operational barriers to enable true collaboration.
• We are Modular: Our organization’s strength lies in its ability to configure around individual client needs and integrate world-class partners as needed, supporting innovation and adaptability.
• We are United: By combining creative, intelligence, and technology expertise, we deliver transformative ideas and consumer experiences unmatched in the marketplace.

Responsibilities

KEY RESPONSIBILITIES

• Develop and execute local paid online acquisition strategies across platforms such as Facebook, Twitter, Instagram, TikTok, LinkedIn, and others.
• Manage search engine marketing (SEM), SEO, Google Display Network (GDN), and other banner ad campaigns.
• Oversee data collection and performance tracking against KPIs like CPI, CPO, CPA, PPC.
• Coordinate daily workflow and setup for campaigns across platforms.
• Analyze performance data regularly, adjust strategies to meet objectives.
• Serve clients through tasks like media briefing, strategy planning, budget allocation, campaign analysis, and quarterly reviews.
• Collaborate with account teams to ensure alignment with client goals.
• Troubleshoot technical issues in campaigns.
• Innovate to enhance performance, growth, and profitability across channels.
• Stay updated on market trends and generate creative, competitive ideas.
• Share best practices within the group.
• Own campaign performance and KPIs, ensuring accountability.
• Train and mentor team members for platform implementations.

Qualifications

• Over 4 years of media buying and planning experience, especially in performance marketing.
• Experience across search, programmatic, and social platforms including Search 360, DV360, Google Ads, and Meta.
• Proven ability to plan, execute, and monitor performance campaigns aligned with client objectives.
• High proficiency in MS Office, especially Excel and PowerPoint.
• Strong problem-solving and project management skills.
• Experience with Campaign Manager 360 and brand safety tools like IAS.
• Ability to work independently and manage multiple tasks efficiently.
• Excellent communication skills for engaging with senior client stakeholders.

Additional Information

Our employee benefits include:

• Generous leave entitlements, including birthday, rest day, and family care leave.
• Office closure for World Mental Health Day (October 10th).
• Additional closures for major festive celebrations.
• Comprehensive medical coverage, including dental and optical care.
• Life and accident insurance, group hospitalization, and surgery coverage.
• Hybrid work schedule with Friday disconnects.
• Office closure during the last week of December for rest and recharge.
• Phone allowance.