Performance Marketing Specialist

ServAuto Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automotive platform in Kuala Lumpur is seeking a Performance Marketing Specialist to drive paid acquisition and optimize conversion success. This role involves managing campaigns on TikTok, Meta, and Google Ads, focusing on ROI and customer acquisition. Ideal candidates possess 3-4 years of performance marketing experience, strong analytical skills, and a penchant for testing and optimizing ad strategies. Join a young, collaborative work culture with competitive compensation and comprehensive benefits.

Benefits

EPF

SOCSO

Annual Leave

Medical Leave

Team building activities

Internal training

Qualifications

• 3–4 years’ experience in performance marketing.
• Proven track record managing paid ads across multiple platforms.
• Strong analytical skills to drive campaign success.

Responsibilities

• Plan, execute, and scale paid campaigns on TikTok, Meta, and Google.
• Continuously test and optimize ad performance.
• Build performance dashboards and present insights to executives.

Skills

Performance marketing

Digital advertising

A/B testing

Analytical skills

Content collaboration

ROI optimization

Fluent in English

Tools

GA4

Meta Ads Manager

TikTok Ads Manager

Excel

Job description

ServAuto is a fast-growing automotive aftersales platform based in Malaysia. The company standardizes car care services and ancillaries experience from online to offline, offering transparent pricing and quality assurance through a trusted workshop network. ServAuto combines e-commerce scale with physical network reliability—connecting car owners to quality workshops for oil changes, window tinting, and automotive accessories with one transparent, consistent brand experience.

Role Overview

We are looking for a Performance Marketing Specialist to drive paid acquisition and conversion across multiple digital platforms. This role focuses on optimizing campaigns for ROI and scaling customer acquisition through Meta, Google, and TikTok Ads — with TikTok experience highly preferred.

Key Responsibilities

• Plan, execute, and scale paid campaigns across TikTok Ads, Meta Ads, and Google Ads.
• Build full-funnel ad strategies from awareness to conversion (CPM → CPL → CPS → ROAS).
• Continuously test new formats, creatives, and targeting strategies to optimize performance.
• Work closely with the content and design team to turn ideas into high-performing creatives.
• Develop a systematic creative testing matrix (theme × format × audience) for insight learning.

Optimization & Analysis

• Conduct ongoing A/B testing for creatives, audiences, and landing pages.
• Track performance daily; analyze data to identify winning patterns and scaling opportunities.
• Monitor and optimize for CAC, ROAS, CTR, CVR, and other key funnel metrics.

Reporting & Insights

• Build clear and actionable performance dashboards for weekly and monthly reviews.
• Present insights and recommendations directly to the CMO and Growth team.
• Stay ahead of platform algorithm changes, attribution models, and emerging ad formats.

Requirements

• 3–4 years’ experience in performance marketing, ideally in e-commerce or consumer brands.
• Proven track record managing paid ads across TikTok, Meta, and Google Ads.
• Deep understanding of campaign structures, audience segmentation, bidding models, and attribution.
• Skilled with GA4, Meta Ads Manager, TikTok Ads Manager, and Excel or dashboard tools.
• Strong analytical and problem-solving skills — able to turn data into creative direction.
• Fluent in English; Malay or Mandarin proficiency is a plus.
• Highly independent, ROI-driven, and detail-oriented.

Why Join ServAuto?

• EPF, SOCSO, Annual Leave, Medical Leave
• Competitive compensation
• Team building, annual dinner, internal training
• Young, fast moving, and collaborative work culture
• A chance to work in a content-powered, data-driven, commerce-driven industry