Performance Marketing (Digital Marketing) Executive

Armani Media Sdn. Bhd.; Selangor; On-site; MYR 55,000 - 75,000; Full time

Job summary

A leading media company in Malaysia is seeking a Performance Marketing Executive to enhance its digital marketing efforts. You will be responsible for planning and optimizing ads on platforms such as Facebook and TikTok, managing budgets, and liaising with creative teams to produce impactful materials. The ideal candidate should have 4-5 years of hands-on experience in paid marketing and be proficient in English, Bahasa Melayu, and Mandarin. Join us to drive lead generation and engage with diverse clients through innovative strategies.

Qualifications

• Minimum 4 to 5 years of hands-on experience in marketing.
• Strong knowledge of online ad platforms.
• Fluent in English, Bahasa Melayu, and Mandarin.

Responsibilities

• Plan and optimize ads on Facebook and TikTok.
• Manage ad budgets and finance updates.
• Liaise with design teams for creative preparation.
• Maintain landing pages for lead generation.
• Monitor social media engagement and interactions.

Skills

Paid marketing expertise

Ad copywriting

Budget management

Social media engagement

Education

Diploma or Bachelor’s Degree in Marketing or Business

Tools

Google Ads

Facebook Ads

TikTok Ads

LinkedIn Ads

Job description

Performance Marketing (Digital Marketing) Executive

• Plan, set up, and optimize Facebook and TikTok ads to generate leads for the company.
• Write ad copy, captions, and coordinate posting schedules.
• Manage advertising budgets and provide finance updates on spending.
• Liaise with the internal design and video teams to prepare creatives.
• Work with outsourced digital marketers to ensure creatives meet campaign needs.
• Build and maintain landing pages to drive lead generation.
• Update and optimize landing pages based on performance data.
• Publish podcasts on YouTube and Spotify according to the content release plan.
• Monitor and maintain engagement levels on the company’s social media platforms.
• Execute internal engagement strategies to boost likes, comments, and interactions.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Business, or related field.
• Minimum 4 to 5 years of hands‑on experience in paid marketing, preferably within an agency or media environment.
• Strong knowledge of Google Search, Display, Meta, TikTok and LinkedIn Ads.
• Proven success in achieving lead generation and sales growth objectives.
• Required language(s): Able to speak in English, Bahasa Melayu, Mandarin to effectively communicate with Mandarin‑speaking clients.