Online Marketing Manager

Absolute Time Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing company in Kuala Lumpur is seeking an Online Marketing Manager to strategize and manage online initiatives across platforms like Shopee and TikTok. The ideal candidate will have at least 2 years of online marketing experience, focusing on recruiting and managing livestream hosts. Key responsibilities include developing marketing strategies, onboarding hosts, and analyzing livestream performance. This role is perfect for creative thinkers who thrive in dynamic environments.

Qualifications

• 2 years of experience in online marketing, preferably in e-commerce or social media.
• Proven track record in managing livestreams or influencer marketing.

Responsibilities

• Develop and execute comprehensive online marketing strategies.
• Identify and recruit suitable livestream hosts across platforms.
• Oversee the onboarding and training of livestream hosts.
• Analyze the effectiveness of livestreams, providing feedback and insights.

Skills

Online marketing tools understanding

Communication skills

Leadership skills

Organizational skills

Analytical mindset

Job description

Job Overview

The Online Marketing Manager will be responsible for strategizing, implementing, and managing online marketing initiatives across various platforms, including Shopee, Lazada, TikTok, and our webstore. This role will specifically focus on recruiting and managing livestream hosts to drive engagement and sales.

Key Responsibilities

Strategic Planning:

• Develop and execute comprehensive online marketing strategies.
• Analyze market trends and adjust strategies accordingly.

Recruitment:

• Identify and recruit suitable livestream hosts across platforms.
• Create engaging job descriptions and recruitment campaigns.

Management:

• Oversee the onboarding and training of livestream hosts.
• Schedule and coordinate livestream events, ensuring hosts are prepared and equipped.

Performance Monitoring:

• Analyze the effectiveness of livestreams, providing feedback and insights.
• Track key performance indicators (KPIs) related to audience engagement and sales.
• Work closely with the marketing and sales teams to align strategies and goals.
• Coordinate with technical support to ensure smooth livestream operations.

Content Development:

• Assist in creating marketing content, promotional materials, and scripts for hosts.
• Ensure all content aligns with brand messaging and audience preferences.

Qualifications

Experience:

• 2 years of experience in online marketing, preferably in e-commerce or social media.
• Proven track record in managing livestreams or influencer marketing.

Skills:

• Strong understanding of online marketing tools and platforms (Shopee, Lazada, TikTok).
• Excellent communication, leadership, and organizational skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Preferred Attributes:

• Passion for digital marketing and e-commerce.
• Creative thinker with a proactive approach to problem‑solving.
• Ability to thrive in a fast‑paced, dynamic environment.