Omni-Channel Trade Marketing Lead

Abbott Laboratories; Petaling Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading global healthcare company in Petaling Jaya seeks a Trade Marketing Manager to drive brand awareness and sales of nutrition products. This role requires a strong ability to execute omni-channel marketing strategies and engage with customers at all levels. Ideal candidates will possess analytical and digital marketing skills, and experience in managing data-driven decision-making. You will collaborate with various partners to optimize trade marketing efforts and enhance product visibility in the market.

Benefits

Career development opportunities

Great workplace recognition

Diversity and inclusion practices

Qualifications

• Ability to partner with customers to outperform competition.
• Experience in digital tools integration across channels.
• Proficient in marketing research and statistical analysis.

Responsibilities

• Increase awareness and sales of Abbott products.
• Develop trade marketing plans and brand strategies.
• Engage customers through multiple platforms.

Skills

Analytical skills

Customer insight skills

Digital marketing analytics

Storytelling skills

Critical thinking

Tools

Google Analytics

SEMRush

Job description

A leading global healthcare company in Petaling Jaya seeks a Trade Marketing Manager to drive brand awareness and sales of nutrition products. This role requires a strong ability to execute omni-channel marketing strategies and engage with customers at all levels. Ideal candidates will possess analytical and digital marketing skills, and experience in managing data-driven decision-making. You will collaborate with various partners to optimize trade marketing efforts and enhance product visibility in the market.