Marketing Strategist - Malaysia

Coinstore; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading digital asset trading platform in Kuala Lumpur seeks an experienced Event Planner to execute marketing activities and promote its brand. The ideal candidate will have over 3 years of experience in brand event planning, preferably in the crypto industry, and will be proficient in both English and Chinese. This full-time role offers a chance to work in a dynamic environment, focusing on effective marketing strategies and event evaluation.

Qualifications

• Over 3 years of experience in brand event planning.
• Experience in the crypto industry is preferred.
• Familiarity with the cryptocurrency market and user behavior.

Responsibilities

• Plan and execute marketing activities for the Coinstore brand.
• Gain a deep understanding of brand positioning and target audience.
• Set KPIs for events and evaluate ROI.

Skills

Creative thinking

Event planning

Strong communication

Coordination skills

Ability to handle stress

Education

Bachelor's degree or higher in marketing or related fields

Job description

Location: Federal Territory of Kuala Lumpur, Malaysia (On-site)

Job Type: Full-time

About Coinstore

Coinstore is a leading digital asset trading platform in the cryptocurrency industry, offering a wide range of services, including spot trading, futures trading, and more. We are committed to providing a safe, efficient, and user-friendly trading environment for our customers.

Key Responsibilities

Event Planning and Execution

• Plan and execute marketing activities related to the Coinstore brand, including but not limited to online promotions, offline events, seminars, press conferences, etc.
• Collaborate with internal teams and external partners.
• Develop activity plans and schedules, coordinate resources, control the budget, and ensure the activity is completed on time and within scope and quality.

Brand Building and Promotion

• Gain a deep understanding of Coinstore's brand positioning, target audience, and market trends. Design event themes and content aligned with the brand’s tone.
• Write promotional materials, event copy, press releases, etc. related to the brand.
• Utilize various platforms for event promotion, including social media, email marketing, content marketing, etc.

Data Analysis and Evaluation

• Set KPIs for events, monitor, analyze event effectiveness, and evaluate ROI.
• Collect user feedback and market reactions, summarize lessons learned, and provide improvement suggestions for future events.

Qualifications

• Education: Bachelor's degree or higher, preferably in marketing, advertising, communication, business management, or related fields.
• Industry Knowledge: Over 3 years of experience in brand event planning, with preference for experience in the crypto industry. Familiarity with the cryptocurrency market and user behavior, with an understanding of blockchain technology.
• Experience: Proficient in brand promotion and marketing theories and methods, with the ability to create effective strategies based on market changes and user needs. A track record of planning and executing successful large-scale brand events is preferred.
• Language Proficiency: Fluent in both English and Chinese.
• Required Skills:
• Excellent creative thinking and event planning skills, with the ability to independently design and write event proposals.
• Strong communication, coordination skills, and a collaborative mindset.
• Ability to handle stress and adapt, working efficiently in a fast-paced, multitasking environment.

Note: Only shortlisted candidates will be notified.

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