Marketing Specialist

INFRONT CONSULTING GROUP (M) SDN BHD; Selangor; On-site; MYR 45,000 - 60,000; Full time

Job summary

A leading consulting firm in Selangor is seeking a skilled Digital Marketing and Event Coordinator. The ideal candidate will be responsible for developing digital marketing strategies, creating engaging content, and managing social media platforms. Additionally, the role involves planning and executing various corporate events, ensuring successful logistics and stakeholder collaboration. Candidates should have a Bachelor’s degree in a relevant field and 3–5 years of experience in digital marketing and event management, with strong project management and communication skills.

Qualifications

• 3–5 years of experience in digital marketing and/or event management.
• Proven experience in hosting corporate events.
• Hands-on experience in content creation and campaign execution.
• Practical knowledge of graphic design tools.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand visibility.
• Manage social media platforms and content creation.
• Plan and coordinate various events including corporate meetings and product launches.
• Execute integrated marketing campaigns across digital and event channels.

Skills

Digital marketing strategies

Content creation

Social media management

Event coordination

SEO knowledge

Project management skills

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Canva

Google Analytics

Meta Business Suite

Job description

Develop and implement digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads.

Create engaging content for digital channels, including social media, email campaigns, blogs, and website updates.

Manage social media platforms, including content creation, scheduling, and performance analysis.

Conduct keyword research and optimize website content for search engines (SEO) to improve organic search rankings and visibility.

Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, and engagement, and make data-driven recommendations for improvement.

Event Coordination:

Plan, coordinate, and execute a variety of events, including corporate meetings, conferences, workshops, product launches, and networking events.

Manage all aspects of event logistics, including venue selection, vendor coordination, budget management, and onsite coordination.

Develop event timelines, run-of-show scripts, and event materials (e.g., agendas, presentations, signage) to ensure smooth execution.

Collaborate with internal teams, external vendors, sponsors, and partners to deliver high-quality and memorable event experiences.

Evaluate the success of events through post-event surveys, feedback analysis, and key performance indicators (KPIs) to inform future event planning efforts.

Integrated Marketing Campaigns:

Plan and execute integrated marketing campaigns that leverage both digital channels and events to achieve marketing objectives and drive business results.

Coordinate promotional activities across digital platforms and event channels to maximize reach, engagement, and conversion opportunities.

Develop creative and innovative marketing initiatives that integrate digital marketing tactics with event strategies to create cohesive brand experiences.

Work closely with senior management to develop and execute marketing and event strategies.

Job Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.

3–5 years of working experience in digital marketing and/or event management (B2B experience is an advantage).

Proven experience planning, coordinating, and hosting corporate events such as workshops, conferences, or product launches.

Hands‑on experience in social media management, content creation, and campaign execution.

Practical knowledge of graphic design tools such as Canva or equivalent design platforms.

Understanding of SEO, Google Analytics, Meta Business Suite, email marketing platforms and digital performance metrics.

Ability to develop creative ideas and turn them into actionable marketing and event plans.

Strong project management skills with the ability to manage multiple deadlines simultaneously.

Excellent written and verbal communication skills in English; presentation skills are a plus.

Strong attention to detail, ability to work independently, and a proactive, problem‑solving mindset.

Comfortable working across teams, stakeholders, vendors and external partners.