Marketing Specialist

SummitNext Technologies Sdn Bhd; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading technology firm is seeking a Marketing Specialist to lead marketing initiatives for the China market. The ideal candidate should have a minimum of 2 years of experience in the Forex or online trading industry and be proficient in Mandarin. Responsibilities include creating localized content, managing social media channels, and collaborating with global teams to ensure brand alignment. The position offers a hybrid work schedule, competitive salary, and several employee benefits including medical insurance and annual leave.

Benefits

Competitive Salary and incentives

15 days annual leave

Monthly lunch

Birthday leave

Medical & Health Insurance

4 weeks of work from anywhere

Online learning and development platform

Social events throughout the year

Employee Referral Scheme

Qualifications

• Minimum 2 years of marketing experience within the Forex, CFDs, or online trading industry.
• Native or bilingual proficiency in Mandarin is mandatory.
• Good written and spoken English for collaboration with global teams.
• Deep understanding of the Chinese digital landscape.

Responsibilities

• Create high-quality, engaging financial content for the Chinese market.
• Manage and grow the company's presence across key Chinese social media platforms.
• Act as the brand guardian ensuring localized content aligns with global standards.
• Monitor competitors and provide market insights to improve global campaigns.

Skills

Marketing experience in Forex or online trading

Bilingual proficiency in Mandarin

Good English communication skills

Strong copywriting and storytelling skills

Understanding of Chinese digital landscape

Basic SEO knowledge

Experience in multicultural teams

Education

Bachelor's degree in Marketing, Communications, Finance

Tools

Canva

Photoshop

Job description

Job Overview

We are looking for a creative and results-driven Marketing Specialist to lead and execute marketing initiatives for the China market. This role plays a critical part in bridging our global brand strategy with local market insights, ensuring our messaging is culturally relevant, compliant, and engaging for Chinese retail traders.

As part of a global, multicultural team, you will own localized content creation, social media growth, and brand execution across major Chinese digital platforms. The ideal candidate has hands‑on experience in the Forex & CFDs industry, deep knowledge of the Chinese digital ecosystem, and strong bilingual communication skills.

What Will You Do

Content Creation & Localization

• Create high-quality, engaging financial content including articles, social media posts, market analysis summaries, and video scripts tailored for the Chinese trading audience.
• Translate and localize global marketing campaigns from English to Simplified Chinese, ensuring cultural relevance and correct Forex terminology.
• Adapt complex financial concepts into clear, engaging messaging for retail traders.
• Maintain a consistent brand voice while ensuring compliance with local regulations and platform guidelines.

Social Media & Community Management

• Manage and grow the company's presence across key Chinese platforms such as WeChat, Weibo, Douyin, Zhihu, and relevant trading communities.
• Plan, publish, and optimize content calendars aligned with trading activity and campaigns.
• Monitor community feedback, respond to inquiries, and actively engage users to build a loyal trader community.
• Track and analyze performance metrics to continuously optimize engagement and conversion.

Brand Management & Creative Collaboration

• Act as the brand guardian for the China region, ensuring all localized content aligns with global brand standards.
• Collaborate closely with design teams to produce localized creatives such as banners, landing pages, brochures, and promotional materials.
• Ensure all visual and written assets are consistent, professional, and conversion-focused.

Market Research & Cross-Functional Collaboration

• Monitor competitors, industry trends, and user behavior within the Chinese Forex market.
• Work closely with Sales, Support, Compliance, and global Marketing teams to align local initiatives with overall business objectives.
• Provide market insights and feedback to HQ to improve global campaigns and product positioning.

What Makes You A Good Fit

• Minimum 2 years of marketing experience within the Forex, CFDs, or online trading industry (mandatory).
• Native or bilingual proficiency in Mandarin is mandatory.
• Good written and spoken English for collaboration with global teams.
• Strong copywriting and storytelling skills with proven experience creating financial content.
• Deep understanding of the Chinese digital landscape (WeChat, Weibo, Douyin, Zhihu, forums).
• Strong ability to navigate between Western business practices and Chinese market expectations.
• Experience working within international or multicultural teams.
• Bachelor's degree in Marketing, Communications, Finance, or a related field.
• Basic SEO knowledge (Baidu) and familiarity with Canva, Photoshop, or similar design tools.

What We Offer

• Competitive Salary and incentives; 15 days annual leave.
• Monthly lunch.
• Hybrid schedule.
• Birthday leave.
• Medical & Health Insurance.
• 4 weeks of work from anywhere.
• Online learning and development platform.
• Social events throughout the year.
• Employee Referral Scheme.