Marketing Manager (Retail Fashion)

Michael Page; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic retailer based in Kuala Lumpur is looking for a Marketing Manager to lead their brand expansion efforts. The successful candidate will develop a strategic marketing calendar, manage budgets, and spearhead multi-channel campaigns. Key qualifications include a degree in Marketing or Business, expertise in the Retail Fashion industry, and strong skills in data analysis and digital marketing. This position offers opportunities for career growth and a supportive workspace.

Benefits

Exclusive staff discounts

Career growth opportunities

Supportive workplace culture

Qualifications

• Proven expertise in the Retail Fashion / Beauty / Lifestyle industry.
• Strong analytical skills to interpret market data.
• Excellent presentation abilities.

Responsibilities

• Develop the annual marketing calendar and manage budgets.
• Analyze market trends for growth opportunities.
• Lead multi-channel marketing efforts and campaigns.

Skills

Analytical skills

Communication skills

Leadership skills

Digital marketing proficiency

Education

Degree in Marketing, Business, or related field

Job description

Responsibilities

• Develop the annual marketing calendar, manage A&P budgets, and deliver integrated plans to support brand expansion.
• Maintain consistent brand positioning and messaging across all communication channels.
• Analyze market trends and competitor activities to uncover growth opportunities and identify potential fashion brand partnerships or acquisitions.
• Lead multi-channel marketing efforts, including digital platforms, performance marketing, PR, collaborations, and events.
• Work closely with internal teams and PR agencies to ensure seamless and impactful campaign execution.
• Coordinate with vendors for creative assets, production, and timely delivery of marketing materials.
• Oversee content creation for all brand-owned platforms—website, social media, and e-commerce—ensuring alignment with brand identity and industry trends.
• Build strong relationships with partners, media, influencers, and buyers to boost brand visibility and explore new brand opportunities.
• Drive and participate in industry events to enhance consumer engagement.
• Strong cross collaboration across various departments including but not limited to merchandizing, finance, sales and operations.

Qualifications

• A degree in Marketing, Business, or a related field.
• Proven expertise in the Retail Fashion / Beauty / Lifestyle industry with a focus on brand management and strategy.
• Strong analytical skills to interpret market data and drive decision-making.
• Excellent communication and presentation abilities.
• Proficiency in digital marketing tools and platforms.
• Leadership skills to effectively manage and inspire a team.

Our client is new to the Malaysian market, but boasts a strong brand presence in their country of origin. They intend to build their presence locally and win over consumers with their innovative concept and quality product range.

Benefits

• Opportunity to grow a leading brand in the region and expansion in portfolio.
• Exclusive staff discounts on company products.
• Career growth and advancement.
• Supportive and professional workplace culture.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV.