Marketing Manager

Givaudan; Petaling Jaya; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading global flavors and fragrances company seeks a Marketing Manager for the Malaysian and Singaporean markets. This role requires crafting marketing strategies and insights to improve customer relationships and drive growth. The ideal candidate should hold a relevant degree, possess 5–8 years of B2B or FMCG marketing experience, and have strong skills in market research and strategic thinking. The position emphasizes sustainability and customer collaboration through innovative marketing practices.

Qualifications

• Minimum 5–8 years of experience in B2B or FMCG marketing, preferably in food or flavour industry.

Responsibilities

• Implement and follow up on the Business Plan for the country.
• Continuously analyze market, category, and consumer trends across Singapore and Malaysia.
• Consolidate insights into actionable recommendations for new business opportunities.
• Conduct and coordinate market research to support innovation and customer briefs.
• Design food experiences, marketing concepts and creative stories aligned with consumer behaviour.
• Collaborate with account managers and creation teams to co-create presentations and workshops.
• Promote Givaudan's image through events and digital storytelling.
• Monitor campaign effectiveness and share learning with the marketing community.

Skills

Market research

Consumer insight

Presentation skills

Strategic thinking

Attention to detail

Initiative

Use of AI tools

Education

Bachelor's or master's degree in marketing, Business, Economics, or related field

Job description

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Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with our customers, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with.

In Singapore, you’ll be at the centre of every innovation, creation and solution available to the entire Asia-pacific region. Working with our research, creation and production units, as well as our renowned perfumery school, you’ll make us a greater force for good. Every day, your passion, your creativity, and your expertise will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

Marketing Manager, MY & SG - Your future position?

Reporting to: Head of Marketing, ASEAN

Location: Malaysia

As Marketing Manager for the Singaporean and Malaysian markets, you will be a strategic partner to sales, creation, and category teams. You will create marketing strategies and deliver insights that strengthen customer relationships, improve growth, and strengthen Givaudan's leadership in Taste and wellbeing food experience innovation.

Main Responsibilities

• Implement and follow up on the Business Plan for the country.
• Continuously analyze market, category, and consumer trends across Singapore and Malaysia.
• Consolidate insights into actionable recommendations for new business opportunities.
• Conduct and coordinate market research to support innovation and customer briefs.

Concept Development & Storytelling

• Design food experiences, marketing concepts and creative stories aligned with consumer behaviour and brand trends.
• Translate insights into compelling flavour proposals tailored to local preferences.

Customer & Commercial Partnership

• Collaborate with account managers and creation teams to co‑create presentations and customer workshops.
• Support customer pitches and new project development through clear, insight‑led ideas.

Marketing Communication & Events

• Promote Givaudan's image and values through events, materials, and digital storytelling.
• Ensure consistency with regional marketing strategies and brand guidelines.

Project Management & Reporting

• Plan and deliver marketing activities efficiently within timelines and budgets.
• Monitor campaign effectiveness and share learning with the broader marketing community.

Sustainability & Innovation

• Embed sustainability messaging and wellbeing trends into marketing programs.
• Champion new technologies, creative formats, and digital tools for customer engagement.

Main Requirements

• Bachelor's or master's degree in marketing, Business, Economics, or related field
• Minimum 5–8 years of experience in B2B or FMCG marketing (preferably food or flavour industry)
• Strong market research, consumer insight, and presentation skills
• Strategic thinking with attention to detail and high initiative
• Use of AI tools

At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.

You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.

Every essence of you enriches our world.

Diversity drives innovation and creates closer connections with our employees, customers and partners.

Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.