Marketing Manager: Enrolment Growth & Brand Strategy

International Schools Partnership Limited; Ipoh; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading educational institution in Malaysia is seeking a Marketing Manager to lead strategic marketing initiatives focusing on student recruitment and retention. The role involves collaboration with the Admissions team, overseeing marketing plans, and managing brand presence. Candidates should have at least 5 years of experience in marketing, a relevant degree, and strong skills in communications and strategic planning. This position offers competitive salary and professional development opportunities.

Benefits

Competitive salary

Fee discount for children of employees

Medical outpatient and insurance benefits

Personal Accident insurance coverage

Qualifications

• Minimum 5 years work experience in a similar capacity.
• Qualification in Marketing, Mass Communication or Business related discipline.
• Good command of the English language and Bahasa Malaysia.

Responsibilities

• Lead the annual Marketing & Admissions planning process within the school.
• Manage content and media marketing plans for the school.
• Drive quality lead generation activity across digital and offline channels.

Skills

Strategic planning

Communications

Brand management

Digital marketing

Collaboration

Education

Degree/Master level in Marketing or Business

Tools

Social Media platforms

Marketing analytics tools

Job description

A leading educational institution in Malaysia is seeking a Marketing Manager to lead strategic marketing initiatives focusing on student recruitment and retention. The role involves collaboration with the Admissions team, overseeing marketing plans, and managing brand presence. Candidates should have at least 5 years of experience in marketing, a relevant degree, and strong skills in communications and strategic planning. This position offers competitive salary and professional development opportunities.