Marketing Manager / Assistant Manager (Beauty Industry)

Wow Colour & Beauty Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading beauty company is seeking a Marketing Manager/Assistant Manager in Kuala Lumpur. The role involves developing trade marketing plans, leading digital marketing strategies, and ensuring brand compliance. Candidates must be proficient in Mandarin and exhibit strong decision-making skills. The position offers opportunities for overseas travel and collaboration with international teams to enhance brand messaging and marketing effectiveness.

Benefits

Overseas travel

Qualifications

• Must be able to read and speak Mandarin.
• Looking for someone independent and loves decision making.

Responsibilities

• Develop and execute trade marketing plans.
• Lead digital strategy across social media and paid ads.
• Ensure compliance with brand standards.

Skills

Mandarin

Independent decision making

Job description

Marketing Manager / Assistant Manager (Beauty Industry)

Wow Colour & Beauty Malaysia Sdn Bhd – Kuala Lumpur, Kuala Lumpur

Requirements

• Opportunity to travel to China at least once every quarter.
• Must be able to read and speak Mandarin.
• Looking for someone independent and loves decision making.

Responsibilities

Trade Marketing - Main focus

• Develop and execute trade marketing plans to support store sales performance.
• Collaborate with Category Managers to plan and manage in-store promotions, visual merchandising campaigns, POSM, and seasonal launches.
• Collaborate closely with Operations, Merchandising, and Store Teams to ensure effective execution.
• Analyze sell-through data, promotion effectiveness, and ROI to optimize future campaigns.

Digital Marketing - Secondary focus

• Lead digital strategy across social media, paid ads, KOL/influencer marketing.
• Oversee content strategy, campaign calendars, and digital performance metrics.
• Monitor market trends and consumer insights to enhance digital engagement.

Brand Marketing - Guidance from Management Team in China.

• Brand positioning and ensure consistent brand messaging across all consumer touchpoints.
• Lead brand campaigns, product launches, and collaborations in line with global guidelines.
• Ensure compliance with brand standards and local market adaptation.

Benefits

• Overseas travel