Marketing Manager

Sir Jeffrey Cheah Performing Arts Centre; Subang Jaya; On-site; MYR 80,000 - 100,000; Full time

Job summary

A performing arts center in Subang Jaya is seeking a Marketing Manager to drive audience development, brand positioning, and promotional campaigns. In this role, you will develop marketing plans for events, manage various marketing channels, and collaborate with teams to ensure unified messaging. Candidates should have a degree in Marketing, at least 5 years of experience in arts marketing, and a strong understanding of audience behavior and digital tools. This is an exciting opportunity to enhance visibility and ticket sales.

Qualifications

• 5+ years of experience in arts marketing, media, or events.
• Strong understanding of audience behaviour and digital tools.
• Creative, results-driven, and detail-oriented.

Responsibilities

• Develop and implement marketing plans for shows, events, and branding.
• Manage digital and offline marketing channels.
• Collaborate with programming and ticketing teams for cohesive messaging.
• Track campaign performance and audience analytics.
• Coordinate the creation of marketing content.
• Cultivate relationships with media and community partners.

Skills

Audience development

Brand positioning

Creative marketing strategies

Digital marketing

Analytics

Education

Degree in Marketing, Communications, or related discipline

Job description

The Marketing Manager drives audience development, brand positioning, and promotional campaigns for SPAC. The role supports SPAC’s mission through creative marketing strategies that grow visibility and ticket sales.

Key Responsibilities

Develop and implement marketing plans for shows, events, and institutional branding.

Manage digital and offline marketing channels, including social media, email, partnerships, and press.

Collaborate with programming and ticketing teams to ensure cohesive messaging.

Track campaign performance and audience analytics to refine strategies.

Coordinate the creation of marketing content, including trailers, posters, brochures, and website updates.

Cultivate relationships with media outlets, sponsors, and community partners.

Requirements

Degree in Marketing, Communications, or related discipline.

5+ years’ experience in arts marketing, media, or events.

Strong understanding of audience behaviour and digital tools.

Creative, results-driven, and detail-oriented.