Marketing Manager

ZN Capital Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A health and wellness brand is seeking a dynamic Marketing Manager to lead and execute end-to-end marketing strategies that drive brand awareness and revenue growth. The role demands 5–6 years in marketing, preferably in the FMCG sector, with strong campaign management skills. Join a fast-paced environment where you will collaborate closely with leadership and sales, and have the opportunity to leave a significant impact on the brand. Competitive salary and flexible hours offered.

Benefits

Competitive salary + performance-based incentives

Yearly bonus

Flexible working hours

Qualifications

• 5–6 years of marketing experience, preferably in FMCG or health and beauty industry.
• Strong understanding of consumer behavior and branding.
• Proven experience in brand building and product launches.

Responsibilities

• Develop and execute annual and quarterly marketing plans.
• Plan and manage product launches and promotions.
• Lead marketing initiatives across online and offline channels.

Skills

Marketing strategy development

Campaign management

Analytical skills

Communication skills

Project management

Education

Bachelor’s Degree in Marketing or related field

Job description

GaztroPlus is a fast-growing health & wellness brand focused on helping Malaysians manage gastric, GERD, bloating, and digestive discomfort through our effective and researched backed products.

We are looking for a dynamic, hands‑on Marketing Manager to lead and execute end‑to‑end marketing strategies that drive brand awareness, market penetration, and revenue growth — both online and offline.

This role is ideal for someone who can think strategically, execute campaigns on the ground, work closely with sales, and build a brand that consumers trust.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• 5–6 years of marketing experience, preferably in FMCG, health and beauty industry
• Strong understanding of consumer behavior and mass‑market branding
• Proven experience in campaign management, brand building, and product launches
• Comfortable being hands‑on while managing strategy
• Strong analytical, communication, and presentation skills
• Able to manage multiple projects in a fast‑paced environment

Preferred Skills (Strong Advantage)

• Health, wellness, or beauty brand experience
• Digital & performance marketing experience
• Influencer / KOL marketing management
• Experience working with distributor‑led or offline channels

Key Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives
• Plan and manage product launches, promotions, and seasonal campaigns
• Lead ATL, BTL, and digital marketing initiatives across online & offline channels
• Ensure campaigns are executed on time, within budget, and aligned with brand direction
• Brand Building & Content Direction: Drive brand positioning and messaging for target market; work closely with creative teams on ads, content, visuals, and storytelling; ensure consistent brand voice across ads, social media, packaging, retail materials, and PR; support packaging, POSM, and offline marketing materials where required
• Digital, Influencer & Performance Marketing: oversee digital marketing campaigns (Meta, TikTok, Google, marketplaces); manage KOL, influencer, affiliate, and UGC collaborations; track performance, analyze data, and optimize campaigns for ROI; prepare weekly/monthly performance reports with clear insights and action plans
• Trade, Retail & Cross‑Functional Collaboration: work closely with sales, trade marketing, and operations teams for integrated execution; support offline retail, distributor, and activation initiatives; coordinate agencies, vendors, and external partners; analyze market trends, competitors, and consumer insights to identify growth opportunities

Why Join GaztroPlus?

• Be part of a growing health brand, over 100k boxes sold online a year
• High ownership and decision‑making exposure
• Work directly with founders and leadership
• Competitive salary + performance‑based incentives
• Opportunity to scale a brand with real consumer impact
• Yearly bonus
• Flexible working hours: Monday - Friday, 8.30am - 5.30pm or 9am - 6pm