Marketing Manager

Jobstreet Malaysia; Perak; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading educational institution in Malaysia is seeking a Marketing Manager to develop and execute marketing strategies aimed at increasing student enrollment and enhancing brand positioning. The ideal candidate should possess a Bachelor's degree in a relevant field and have 5-8 years of marketing experience, preferably in the education sector. Responsibilities include planning recruitment campaigns, ensuring brand consistency, and managing stakeholder relationships. This role offers an opportunity to shape long-term institutional growth.

Qualifications

• Minimum 5–8 years of marketing experience, preferably in the education sector.
• Proven track record in student recruitment marketing and brand management.
• Experience with digital marketing tools and analytics platforms.

Responsibilities

• Develop and implement annual marketing plans.
• Plan and execute student recruitment campaigns.
• Ensure consistent brand messaging across all channels.
• Build and manage relationships with stakeholders.
• Ensure compliance with marketing materials guidelines.

Skills

Strategic marketing planning

Market research

Brand management

Digital marketing tools

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

CRM systems

Analytics platforms

Job description

The marketing manager is responsible for developing and executing strategic marketing initiatives to promote the institution’s academic programs, increase student enrollment, strengthen brand positioning, and support long-term institutional growth in a competitive education landscape.

Responsibilities

1. Strategic Marketing & Planning
   • Develop and implement annual marketing plans aligned with institutional goals and enrolment targets
   • Conduct market research to identify trends, student needs, competitor positioning, and programme demand
   • Manage marketing budgets and ensure cost-effective campaign execution
2. Student Recruitment & Enrolment Marketing
   • Plan and execute student recruitment campaigns for local and international markets
   • Support admissions initiatives through lead generation, conversion strategies, and enrolment funnel optimisation
   • Coordinate school visits, education fairs, open days, and outreach programs
3. Branding & Communications
   • Ensure consistent brand messaging across all marketing channels and materials
   • Oversee development of brochures, prospectuses, websites, social media content, and advertisements
   • Manage public relations, media engagement, and institutional announcements
   • Manage digital platforms, including website, social media, email marketing, and online advertising
   • Analyse campaign performance using data and analytics to improve ROI and conversion rates
   • Oversee CRM systems and student enquiry tracking
4. Stakeholder & Partnership Management
   • Work closely with academic departments, admissions, student services, and management
   • Build and manage relationships with schools, agents, corporate partners, and industry stakeholders
   • Support collaborations, MOUs, and industry-linked programme promotions
5. Compliance & Governance
   • Ensure all marketing materials and communications comply with MOHE, MQA, TVET, and institutional guidelines
   • Maintain ethical marketing practices and accurate representation of programmes and outcomes

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 5–8 years of marketing experience, preferably in the education sector
• Proven track record in student recruitment marketing and brand management
• Experience with digital marketing tools, CRM systems, and analytics platforms

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