Marketing Manager

Rurutiki Sdn Bhd; Kuala Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading e-commerce enabler in Kuala Selangor is seeking a marketing professional who excels in content creation and management across various platforms including TikTok and LinkedIn. The role involves designing marketing strategies, analyzing campaign performances, and collaborating with HR for employer branding initiatives. The ideal candidate should be proficient in video editing tools and have a strong grasp of B2B content catering to diverse audiences. This is an opportunity to shape Rurutiki's presence in the market through innovative storytelling.

Qualifications

• Proficient in video editing tools such as CapCut and Adobe Premiere.
• Strong grasp of content for B2B audiences and Gen Z job seekers.
• Ability to run paid ads on social platforms.

Responsibilities

• Manage content for LinkedIn, Facebook, Instagram, and TikTok.
• Analyze campaign performance and adjust based on insights.
• Design go-to-market strategies for new products.

Skills

Proficient in video editing tools

Familiar with Meta Business Suite

Ability to run paid ads

Strong grasp of B2B content

Reliability and integrity

Works autonomously and collaboratively

Understanding of company's leadership values

Tools

CapCut

Canva

Adobe Premiere

TikTok Creator Center

LinkedIn analytics

Job description

Position Rurutiki as a trusted e-commerce enabler through compelling brand storytelling and campaigns.

Manage and create strategic, consistent content (visuals, captions, campaigns) for LinkedIn, Facebook, Instagram, and TikTok to attract business partners and aligned talents.

Collaborate with HR for employer branding efforts, making Rurutiki an attractive workplace via social content, campaigns, and exposure.

Product & Client Marketing

Design go-to-market strategies for new products or services (internal or client-owned), including pre-launch hype, launch day content, and post-launch follow-ups.

Handle social media account operations for key clients (especially TikTok), ensuring consistent engagement, brand alignment, and growth in followers and reach.

Create short-form video content (e.g., reels, TikToks) and write persuasive copy tailored to platform and audience behavior.

Strategic & Risk Management

Analyze campaign performance (e.g., views, engagement, conversion) and adjust based on data insights.

Monitor online conversations for potential brand reputation risks and respond quickly and appropriately in coordination with relevant teams.

Job Requirement

1. Skills & Tools

• Proficient in video editing tools (e.g., CapCut, Canva, Adobe Premiere)
• Familiar with Meta Business Suite, TikTok Creator Center, and LinkedIn analytics
• Ability to run paid ads (FB/IG/TikTok/LinkedIn) is a strong plus
• Strong grasp of content that works for B2B audiences and Gen Z job seekers
• Believes in long-term, value-driven branding (not just vanity metrics)
• Exhibits reliability and integrity in handling sensitive client content
• Can work autonomously but collaborates well across departments (esp. Sales & HR)
• Open to company's leadership values and culture, subtly woven into work tone and messaging

3. Strategic Thinking

• Capable of building a 6-12 month marketing calendar aligned with Rurutiki's business growth and talent roadmap
• Brings competitive insights and creativity to position Rurutiki uniquely in the e-enabler industry

4. Bonus Qualities

• Bilingual in English & Chinese (for wider local audience reach)
• Experience in managing corporate communications or crisis response
• Background in employer branding or talent marketing