Marketing Manager

R Beaute Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A growing beauty company in Kuala Lumpur seeks a Marketing Manager to lead marketing strategies, focusing on brand awareness and revenue growth. The ideal candidate has 5–6 years of experience in FMCG or beauty marketing, with strong skills in campaign management, consumer insights, and the ability to work in a fast-paced environment. This role offers high exposure to strategic marketing initiatives and a collaborative work culture.

Benefits

Opportunity to work with a growing beauty/skincare brand

High exposure to strategic marketing and regional markets

Collaborative work environment

Qualifications

• 5–6 years of marketing experience, preferably in FMCG, beauty, or skincare industry.
• Strong understanding of skincare products, consumer behavior, and beauty trends.
• Proven experience in campaign management, brand building, and product launches.

Responsibilities

• Develop and implement annual and quarterly marketing plans.
• Lead brand positioning, campaign planning, and product launches.
• Manage ATL, BTL, and digital marketing initiatives.
• Work closely with sales, trade marketing, and product teams.
• Analyze market trends and consumer insights.
• Manage marketing budgets and campaign performance.

Skills

Experience in FMCG

Skincare knowledge

Analytical skills

Communication skills

Campaign management

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

Industry: Beauty / Hair care / Skincare / FMCG

Experience: 5–6 years (Skincare experience is a strong advantage)

Job Summary

We are looking for a dynamic and results-driven Marketing Manager to lead and execute end-to-end marketing strategies that drive brand awareness, market penetration, and revenue growth. The ideal candidate has solid experience in FMCG or beauty marketing, with hands‑on exposure to skincare brands being a strong plus.

Key Responsibilities

• Develop and implement annual and quarterly marketing plans aligned with business objectives
• Lead brand positioning, campaign planning, and product launches across online and offline channels
• Manage ATL, BTL, and digital marketing initiatives including social media, KOLs, influencers, PR, and events
• Work closely with sales, trade marketing, and product teams to ensure integrated execution
• Analyze market trends, consumer insights, and competitors to identify growth opportunities
• Manage marketing budgets, ROI tracking, and campaign performance reporting
• Oversee agencies, creative partners, and external vendors
• Ensure consistent brand messaging across all touchpoints

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• 5–6 years of marketing experience, preferably in FMCG, beauty, or skincare industry
• Strong understanding of skincare products, consumer behavior, and beauty trends (added advantage)
• Proven experience in campaign management, brand building, and product launches
• Strong analytical, communication, and presentation skills
• Able to work independently and manage multiple projects in a fast‑paced environment

Preferred Skills

• Influencer / KOL marketing experience
• Trade marketing & retail execution knowledge
• Experience working with regional or distributor-led markets

Why Join Us

Opportunity to work with a growing beauty / skincare brand

High exposure to strategic marketing and regional markets

Collaborative and entrepreneurial work environment