Marketing Manager

PERSOL; Kuala Lumpur; On-site; MYR 110,000 - 150,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a marketing manager to drive brand management and develop consumer-centric campaigns in Malaysia and Indonesia. This role requires expertise in managing marketing budgets, developing public relations strategies, and leading internal communications initiatives. The ideal candidate must demonstrate a strong understanding of brand positioning and financial metrics, ensuring all marketing efforts align with business objectives for maximum impact in both physical and digital channels.

Qualifications

• Proven experience in brand management and positioning.
• Strong financial acumen for budget management and ROI maximization.
• Ability to develop and implement PR strategies.

Responsibilities

• Lead marketing activities in Malaysia & Indonesia.
• Build and enhance brand image in targeted customer segments.
• Manage corporate marketing budget and ROI.

Job description

Lead all marketing activities in Malaysia & Indonesia to achieve both short and long‑term business objectives. Responsible for developing and executing consumer‑centric campaigns that align with overall business plans and drive sustainable growth. This role will focus on building and retaining strong local marketing talent, driving demand generation through deep business insight and strong financial acumen, and ensuring all marketing initiatives deliver measurable business results across physical and digital channels. The incumbent will take full accountability for evaluating, reviewing, and approving marketing business cases, ensuring alignment with defined growth metrics and strategic priorities. Additionally, strict adherence to corporate governance and compliance policies must be always maintained.

Job Responsibilities

1. Brand Management & Positioning

• Build and enhance Organization’s brand image while effectively positioning the brand and sub‑brands within the targeted customer segments.
• Ensure alignment of territory branding and communication with corporate brand guidelines.
• Forge and maintain strong partnerships with agencies and vendors to ensure efficient and impactful execution of all branding initiatives.
• Supervise and report to management on performance gaps between expected and delivered brand outcomes.
• Continuously monitor, evaluate, and improve branding and corporate affairs processes across all operational areas.
• Align regional concepts, marketing materials, and campaigns with the corporate marketing strategy to maintain consistent brand identity.
• Consolidate media and advertising requirements across business units & brands to develop a centralized media buying plan for the organisation.
• Negotiate with external partners on agency fees, ad space rentals, and other contracts to ensure cost efficiency and value.
• Identify, evaluate, and develop long‑term relationships with key vendors, advertising agencies, and media partners.
• Oversee all marketing and advertising agencies engaged by the organisation to ensure high performance and accountability.

4. Marketing Budget & ROI Management

• Manage the corporate marketing budget by allocating expenditures in line with strategic marketing plans.
• Maximize return on investment (ROI) from media and advertising channels through data‑driven media planning and performance reviews.

5. Public Relations & Reputation Management

• In collaboration with PR agencies and brand teams, develop and implement Corporate PR and Brand PR strategies to strengthen the organization’s presence in earned media.
• Oversee reputation management frameworks, ensuring timely and effective responses to protect brand integrity.

6. Internal Communications

• Plan, lead, and execute internal communication initiatives across all offices and retail locations.
• Work closely with the Group Corporate Communications team to localize and implement Group‑wide communication programs.
• Oversee the daily management and content updates of the corporate website in coordination with the Group’s Corporate Web Team.
• Ensure regional digital marketing aligns with Group standards and supports brand objectives.