MARKETING MANAGER

Kokos Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic Malaysian food brand is seeking a Marketing Manager to enhance brand storytelling and drive customer engagement. You will lead innovative marketing campaigns that resonate with local culture and trends, manage a loyalty program, and analyze competitor performance. With 6–10 years in retail marketing, the ideal candidate will demonstrate creativity balanced with data-driven execution. Join us as we grow and celebrate our unique Malaysian heritage together.

Benefits

Growth opportunities

Dynamic working environment

Qualifications

• 6–10 years’ marketing experience in retail with proven leadership.
• Strong understanding of Malaysian consumer culture and food trends.
• Demonstrated success in branding and offline marketing.

Responsibilities

• Lead campaigns that celebrate Malaysian products.
• Design and implement the Company's loyalty program.
• Monitor competitor pricing and product innovation.

Skills

Leadership

Cultural storytelling

Customer loyalty

Marketing strategy

Data analysis

Education

Degree in Marketing or Business

Job description

The Marketing Manager will champion the Company’s journey as a modern Malaysian brand — one that honor's local brands while connecting with today’s generation. This role leads the charge in driving offline sales, building loyalty, and elevating our brand story through innovative and culturally resonant marketing initiatives.

Key Responsibilities

Brand & Cultural Storytelling

• Position the Company as Malaysia’s go-to destination retail stores.
• Lead campaigns that celebrate Malaysian product in a modern, relatable way.
• Develop partnerships and collaborations that reflect Malaysian pride and resonate with communities.
• Drive dine-in sales through seasonal promotions, festive campaigns, and experiential marketing.
• Plan community-based activations (bazaar tie-ins, cultural festivals, neighbourhood promos).
• Strengthen outlet-level marketing to attract walk-in customers and repeat visits.

Customer Loyalty & Retention

• Design and implement the Company’s loyalty program (app/CRM/rewards).
• Build strategies to improve repeat purchase rates and lifetime customer value.
• Use customer feedback to enhance product experience and retention.
• Guide the Creative Team to produce engaging, TikTok-first content.
• Ensure brand consistency across offline, social media, delivery platforms, and PR.
• Collaborate with Delivery & Product team for integrated campaigns.

Competitor & Market Insights

• Monitor competitor pricing, product innovation, and promotions.
• Provide monthly competitor reports with actionable recommendations.
• Anticipate market shifts and recommend cultural/seasonal product tie-ins.

Budgeting & ROI

• Manage the offline and branding marketing budget effectively.
• Ensure campaigns deliver measurable ROI in terms of sales uplift and loyalty growth.
• Present monthly performance updates to the directors and management team.

Reporting Structure

Reports to: Directors

Collaborates with: Operations, Finance, Supply Chain

Qualifications

• Degree in Marketing, Business, or related field.
• 6–10 years’ marketing experience in retail, with proven leadership.
• Strong understanding of Malaysian consumer culture and food trends.
• Demonstrated success in branding, offline marketing, and customer loyalty.
• Ability to balance creative storytelling with data-driven execution.

Company

We currently own and operate restaurants brand Kokos and Kafe Ruuma. We have 13 outlets in Klang Valley. As a young, vibrant and dynamic company that’s rapidly growing, we are looking for highly motivated go-getters to join our team.

We are committed to creating a work environment where every team member would be given the opportunity to grow and continually develop their capabilities. As a vital member of the team, you will be expected to dedicate yourself to your duties and embrace our corporate culture.

Come, join us as we embark on our journey to build a great business together!