Marketing Manager

The Goodnite; Kapar; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading home furnishings company in Kapar is seeking a Marketing Manager to develop and execute strategic marketing initiatives. This role involves overseeing budget management, leading digital marketing efforts, and collaborating with cross-functional teams to drive brand growth. The ideal candidate must have a Bachelor's degree in Marketing and extensive experience in brand management and digital marketing. Benefits include annual bonuses, training, and team-building activities to create a supportive work environment.

Benefits

Annual Bonus

Training Provided

Company Events & Parties

Team Building Activities

Company Trips

Company Uniform Provided

Medical Claim

Staff Purchase Privilege

Long Service Award

Qualifications

• Minimum 7–10 years of marketing experience including 3 years in a leadership role.
• Proficient in digital and social media marketing tools.
• Excellent communication skills in English and Bahasa Malaysia.

Responsibilities

• Develop and execute integrated marketing strategies.
• Plan and optimize marketing budget for maximum ROI.
• Lead digital marketing initiatives and stay updated on trends.

Skills

Brand management

Digital marketing

Public Relations (PR)

Creative problem-solving

Leadership

Education

Bachelor's Degree in Marketing

Tools

Meta Ads

Google Ads

SEO/SEM

Job description

Join Goodnite as Our Next Marketing Manager

For over 30 years, Goodnite has been a trusted name in home furnishings and bedding, with more than 30 outlets, 8 retail stores, and hundreds of nationwide dealers. As we continue to grow, we’re looking for a Marketing Manager who can take our brand and campaigns to the next level.

Key Responsibilities

Develop and execute integrated marketing strategies that align with company objectives and drive measurable sales and brand growth.

Plan, control, and optimize the marketing budget to ensure efficient spending and maximum ROI across all campaigns.

Lead digital marketing initiatives, staying updated on the latest trends, tools, and platforms to enhance brand visibility and lead generation.

Oversee brand management, CSR, PR, and event marketing activities to strengthen the corporate image and public engagement.

Collaborate and coordinate with internal departments (sales, product, retail, and network marketing) to ensure cohesive marketing execution.

Manage and evaluate external partners, agencies, and vendors to ensure deliverables meet company standards and objectives.

Mentor and guide the marketing team to foster creativity, accountability, and performance excellence in a fast-paced environment.

Monitor and analyze campaign results, market trends, and consumer insights to recommend strategic improvements.

Prepare and present marketing reports and performance updates to senior management.

Respond effectively to fast-changing market conditions, demonstrating agility and problem-solving in last-minute or high-pressure situations.

Work on any ad-hoc task assigned by superior.

Job Requirements

Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or related field.

Minimum 7–10 years of marketing experience, with at least 3 years in a managerial or leadership role.

Proven experience in brand management, digital marketing, PR, CSR, and event marketing (preferably in retail, FMCG, or lifestyle industries).

Strong understanding of digital and social media marketing tools (Meta Ads, Google Ads, SEO/SEM, analytics, content strategy, etc.).

Demonstrated ability to plan and manage marketing budgets efficiently with clear ROI measurement.

Creative and strategic thinker with strong analytical and problem-solving skills.

Excellent communication and presentation skills in English and Bahasa Malaysia; Chinese proficiency is required to communicate with stakeholders.

Capable of working in a fast-paced and dynamic environment, handling last-minute changes and tight deadlines with composure.

Strong leadership and team management skills, able to motivate and develop a diverse marketing team.

Proactive, resourceful, and result-oriented with a passion for staying ahead of the latest market and digital trends.

Why Join Us?

Annual Bonus – Be rewarded for your performance and contribution every year.

Training Provided – Continuous learning and skill development to grow your career with us.

Company Events & Parties – We work hard and celebrate together as one Goodnite family!

Team Building Activities – Strengthen bonds and enjoy fun, meaningful team experiences.

Company Trips – Local or overseas — travel, explore, and create great memories with colleagues.

Company Uniform Provided – Stay professional and comfortable with our smart uniform.

Medical Claim – We care for your health and well-being with medical coverage.

Staff Purchase Privilege – Enjoy exclusive discounts on our quality Goodnite products.

Long Service Award – Your loyalty and dedication are recognised and appreciated.

What’s a Day Like as Our Marketing Manager?

Your day starts from 8.30 am to 6.00 pm, Monday to Friday — filled with creativity, collaboration, and purposeful action.

You’ll be working with a dynamic and supportive marketing team that brings ideas to life, backed by a Group Managing Director who values creativity, initiative, and smart execution.

Expect to dive into both ATL (Above-The-Line) and BTL (Below-The-Line) marketing strategies — from brand campaigns and digital ads to on-ground activations and CSR initiatives.

You’ll also collaborate closely with a group of passionate agencies and partners, brainstorming fresh ideas and executing impactful campaigns that truly move the brand forward — all while keeping a sharp eye on budget and ROI.

Every day is fast-paced, hands-on, and full of opportunities to make a real marketing impact.