Marketing Manager

A1 A.K. Koh Group; Johor Bahru; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading marketing firm in Johor Bahru is seeking a Marketing Manager to develop and execute effective marketing strategies to enhance market share and sales. The ideal candidate should have a degree in marketing or a related field, with at least 5 years of experience, preferably in the FMCG or food industry. This role requires strong communication and presentation skills, as well as proficiency in Microsoft Office. The company offers opportunities to lead impactful marketing campaigns and collaborate across departments.

Qualifications

• At least 5 years of experience in marketing, preferably in FMCG or food industry.
• Strong knowledge in planning and executing marketing campaigns.
• Ability to work collaboratively with different departments.

Responsibilities

• Create Product Positioning Strategy to increase market share.
• Conduct market research to understand market and competitors.
• Plan and execute seasonal marketing campaigns.
• Evaluate marketing campaign effectiveness and report to superiors.

Skills

Critical Thinking

Communication

Presentation

Market Research

Education

Degree in Marketing or related field

Tools

Microsoft Office

Job description

Job Responsibilities

Create respective Product Positioning Strategy (that enlarges the Market Share & Sales Volume; Identify and Exploring Potential New Market Channel)

Market Research through Online and Offline: to understand the Market Place, Market Share, Competitor's Strategy, Defining Target Audience, Consumer's Behaviors & Needs

Plan Marketing Campaign's Schedule (Seasonal - [Chinese New Year, Hari Raya, Year End-Sales], Half Yearly, Yearly), Marketing Budget Allocation over different Product Category

Executing and Monitoring Marketing Campaigns / Promotions that significantly drives Sales

Coordinating, Guiding the Sales Team that relatively drives the effectiveness of the Marketing Campaigns

Evaluating the effectiveness (ROI, whether Sales Increased by figure or by volume [e.g comparing previous year/month event]) of the Respective Done Marketing Campaigns, and Keep Filling and Record

Liaise with all different related - departments, teams and companies

Weekly Reporting to Superior for Updating & Presenting Marketing Campaign’s Status& Performance

Interim Work that assigned by Superior

Requirements and Qualifications

Degree in Marketing and business or related field

At least have 5 years experiences in this field (relevant to FMCG, Food industry and supermarket experience would take advantage)

Good Knowledge of Microsoft Office

Excellent in communication and presentation

Critical Thinking and in-depth planning skills