Marketing Manager

Flexi Versa Group; Johor Bahru; On-site; MYR 90,000 - 120,000; Full time

Job summary

A manufacturing firm based in Malaysia is seeking a Marketing Manager to shape and execute their marketing strategy. The ideal candidate will have at least 6 years of B2B marketing experience, preferably in industrial environments. Key responsibilities include developing brand management strategies, digital marketing initiatives, and event marketing. The role demands strong analytical skills and proficiency in CRM systems. This position offers a chance to play a pivotal part in enhancing brand visibility and customer engagement.

Qualifications

• Minimum 6 years of experience in B2B marketing, preferably in manufacturing or technology.
• Proven experience in brand management and digital marketing.
• Strong analytical mindset with proficiency in marketing analytics.

Responsibilities

• Develop and execute brand strategies to enhance market presence.
• Strategize and implement digital marketing campaigns across various platforms.
• Drive internal communication initiatives to align employees with brand values.
• Lead implementation and optimization of CRM tools.
• Plan and manage participation in industry exhibitions and trade shows.
• Define KPIs and manage the marketing budget for optimal performance.

Skills

Brand management

Digital marketing

Event marketing

Analytical skills

Communication

Presentation skills

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems (HubSpot, Zoho, Salesforce)

Job description

The Marketing Manager will play a pivotal role in shaping and executing FVG's marketing strategy. This position is responsible for enhancing brand visibility, strengthening customer engagement, and supporting business growth through strategic brand management, digital marketing, event initiatives, and customer relationship programs.

The ideal candidate is both strategic and hands‑on — capable of turning insights into impactful marketing programs that reinforce FVG's position as a trusted partner in advanced manufacturing.

Key Responsibilities

1. Brand Strategy and Management

• Develop and execute brand strategies that enhance FVG's market presence and manufacturing industry credibility.
• Ensure brand consistency across all channels, platforms, and customer touchpoints.
• Translate complex technical capabilities into clear, differentiated brand messaging.
• Monitor market trends and competitor activities to guide positioning and communication strategies.
• Ensure communication execution is in accordance with FVG's brand guidelines.

2. Digital Marketing & Content

• Strategize, plan and implement digital marketing campaigns across LinkedIn, SEO/SEM/GEO, email marketing, website platforms and other relevant touchpoints.
• Build a strong digital presence through thought leadership content, case studies, and customer success stories.
• Analyze digital performance metrics and continuously optimize for engagement and conversion.
• Stay abreast of digital trends and emerging tools relevant to B2B industrial audiences.

3. Internal Brand Communication

• Drive internal communication initiatives to align employees with FVG's brand values and direction.
• Develop internal content such as newsletters, presentations, and engagement campaigns.
• Foster a strong sense of brand ownership and collaboration across teams.

4. Customer Relationship Management (CRM)

• Lead the implementation and optimization of CRM tools and processes.
• Leverage on customer data and analytics to strengthen leads nurturing, customer engagement, and retention.
• Work closely with the sales team to ensure alignment between marketing activities and business objectives.

5. Event & Trade Marketing

• Identify, plan and manage participation in industry exhibitions, trade shows, and corporate events including customer events.
• Collaborate with internal teams and external partners to ensure seamless event execution.
• Evaluate event performance and identify opportunities for post-event engagement and lead generation.

6. Performance and Budget Management

• Define KPIs and manage marketing budget to ensure optimal campaign performance and ROI.

Others task assigned by the superior.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 6 years of experience in B2B marketing, preferably within manufacturing, industrial, or technology sectors. Candidates without B2B marketing experience may apply but with minimum of 7-8 years of marketing experience and have a strong interest to learn and adapt to new industry.
• Proven experience in brand management, digital marketing, and event marketing.
• Strong analytical mindset with proficiency in marketing analytics and CRM systems (e.g., HubSpot, Zoho, Salesforce).
• Excel in presentation and sales pitch decks development in PowerPoint or any advanced platforms.
• Excellent communication, writing, and presentation skills and strong eye for creativity.
• Ability to manage multiple projects, collaborate across functional teams and geographies, and work independently.
• Ability to analyze performance metrics and manage budget effectively.
• Strategic thinker with a proactive and results-oriented approach.