Marketing Lead: Growth, Partnerships & Campaigns

Lilanz (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading fashion brand is seeking a Marketing Manager in Kuala Lumpur to develop and manage marketing strategies aligned with brand goals. The successful candidate will oversee annual budgets, conduct market analyses, and lead digital integrated marketing efforts. Strong leadership and communication skills are essential. Must possess at least 5 years of relevant experience and a degree in Marketing or a related field. Proficiency in English is required, with Mandarin as a plus.

Qualifications

• Minimum 5 years’ experience in brand management or marketing in fashion or lifestyle.
• Proven track record in managing A&P budgets and executing integrated campaigns.
• Strong verbal and written skills in English; Mandarin is an advantage.

Responsibilities

• Develop and manage the annual marketing calendar and A&P budget.
• Conduct market and competitor analysis to identify growth opportunities.
• Lead integrated marketing communications across various digital platforms.
• Collaborate with internal teams and PR agencies for cohesive execution.
• Supervise content creation for all brand-owned channels.
• Plan and execute brand activations to enhance consumer engagement.
• Monitor and analyze performance to optimize marketing strategies.

Skills

Leadership

Stakeholder management

Creative thinking

Analytical skills

Detail-oriented

Education

Degree in Marketing or related field

Job description

A leading fashion brand is seeking a Marketing Manager in Kuala Lumpur to develop and manage marketing strategies aligned with brand goals. The successful candidate will oversee annual budgets, conduct market analyses, and lead digital integrated marketing efforts. Strong leadership and communication skills are essential. Must possess at least 5 years of relevant experience and a degree in Marketing or a related field. Proficiency in English is required, with Mandarin as a plus.