Marketing - General Recruitment (2026 Intake)

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading e-commerce platform in Kuala Lumpur is seeking a Marketing Associate to support marketing initiatives through campaign execution and market analysis. The role involves collaborating with cross-functional teams, tracking key performance metrics, and assisting in promotional events. Ideal candidates should hold a Bachelor’s degree, have up to 2 years of experience in marketing, and possess strong analytical and communication skills. This position offers a dynamic environment and opportunities for growth.

Qualifications

• 0-2 years of experience in marketing, digital marketing, or e-commerce.
• Strong analytical skills with the ability to interpret campaign performance data.
• Passion for e-commerce and digital marketing trends.

Responsibilities

• Assist in planning, executing, and optimizing marketing campaigns.
• Work closely with cross-functional teams to ensure seamless campaign execution.
• Monitor and analyze key marketing metrics and generate insights.

Skills

Strong analytical skills

Proficiency in marketing tools

Familiarity with social media platforms

Strong communication skills

Project management skills

Creative mindset

Ability to multitask

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Meta Ads Manager

SEO platforms

Job description

As a Marketing Associate, you will support Shopee’s marketing initiatives by executing campaigns, analyzing market trends, and engaging users across various channels. You will work closely with internal teams to drive brand awareness, customer acquisition, and engagement through strategic marketing efforts.

Note: This is a general job post to apply for fresh graduate role openings in Shopee MY's Marketing team. You may indicate the specific role(s) that you're interested to explore in your resume or during subsequent interviews.

Key Responsibilities

• Assist in planning, executing, and optimizing marketing campaigns across digital and offline channels.
• Work closely with cross‑functional teams (e.g., Business Development, Operations, Design) to ensure seamless campaign execution.
• Monitor and analyze key marketing metrics, generating insights for improvement.
• Support Shopee’s promotional events, online sales campaigns (e.g., 9.9, 11.11, 12.12), and product launches.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Assist in budget tracking, invoicing, and reporting for marketing activities.
• Stay updated with the latest industry trends and consumer behavior insights to refine marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, with availability to start work full‑time in 2026.
• 0‑2 years of experience in marketing, digital marketing, or e‑commerce (fresh graduates are welcome to apply).
• Strong analytical skills with the ability to interpret campaign performance data.
• Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, or SEO platforms is a plus.
• Familiarity with social media platforms (Facebook, Instagram, TikTok, YouTube) and content creation.
• Strong communication and project management skills.
• Ability to multitask, work under pressure, and meet deadlines in a fast‑paced environment.
• Creative mindset with an eye for detail and branding consistency.
• Passion for e‑commerce and digital marketing trends.