Marketing Executive (George Town, Penang)

Dr Chong Clinic; George Town; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A local healthcare clinic in Penang is seeking a Marketing Specialist to create engaging social media content and support marketing initiatives. The ideal candidate will have a diploma or degree in marketing, 1-2 years of relevant experience, and a strong understanding of local culture. The role involves hybrid working arrangements after the probation period, based initially in Georgetown. Travel to other outlets may be required for marketing activities.

Qualifications

• 1-2 years of experience in relevant roles.
• Comfortable on camera and creating engaging content.
• Strong understanding of local culture and audience preferences.

Responsibilities

• Produce creative photo and video content for social media.
• Support local marketing initiatives and monitor performance.
• Represent the clinic in local campaigns and community engagements.
• Provide market insights and feedback for campaign adjustments.
• Travel to other outlets for marketing activities if needed.

Skills

Content creation

Social media marketing

Digital marketing

Brand representation

Education

Diploma/Degree in Marketing or Mass Communication

Job description

Responsibilities

• Content Creation: Produce creative photo and video content (willing to be on-screen) for social media and digital platforms. Develop content tailored to the Penang and northern Malaysia audience style and trends. Collaborate with the HQ marketing team for campaign alignment and content planning.
• Marketing Execution: Support outlet-level marketing initiatives, promotions, and events. Monitor and report on campaign performance and provide local market insights. Assist in managing social media engagement and online community interactions.
• Brand Representation: Be the face and voice of Dr Chong Clinic for local campaigns, influencer collaborations, and community engagements. Ensure consistent brand image and messaging across all marketing touchpoints.
• Market & Competitor Insights: Stay up-to-date with local market trends, competitors, and audience behaviour in Penang, Ipoh, and surrounding areas. Provide feedback and recommendations to the HQ team for campaign adjustments.
• Travel & Coordination: Travel occasionally to other outstation outlets (e.g. Ipoh) for marketing activities, content shoots, or events. Coordinate with local outlet teams to ensure smooth execution of campaigns.

Qualifications

• Diploma/Degree in Marketing, Mass Communication, or related fields.
• 1–2 years of experience in content creation, social media marketing, or digital marketing.
• Comfortable appearing on camera and creating personality-driven content.
• Strong understanding of Penang and northern Malaysia culture, lifestyle, and audience preferences.
• Creative, self-motivated, and able to work independently with minimal supervision.
• Willingness to travel occasionally to other states.

Working Arrangement

• Hybrid / Work-from-home arrangement after probation period.
• Based in Georgetown outlet for the initial reporting period.