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A retail mall in Malaysia is seeking a Marketing Specialist to develop and execute advertising strategies for events and campaigns. The role includes coordinating marketing materials, managing leasing spaces, and providing on-site support during events. Ideal candidates should have a relevant degree and a minimum of 3 years of marketing experience, particularly in retail or mall settings. Excellent communication, creative thinking, and the ability to work flexible hours are required.
To develop and execute effective and creative Advertising strategies/ ideas for mall events & campaigns.
To coordinate on Advertising & Marketing collaterals with designer and other relevant departments.
To market and coordinate on casual leasing space and ad panel space.
To coordinate and provide on-site support and on-ground activities, set-up and dismantling works according to promotions and events guidelines and ensure smooth running of the events.
Working closely with tenants on all A&P related matters.
To monitor press coverage and social media.
Gather promotional updates and new arrivals from tenants for inclusion in mall-wide advertising; maintain and update detailed records of all marketing activities, invoices, and promotional materials from time to time.
To prepare and compile marketing reports.
Any other assignments that may be requested from time to time
Job Requirements
Diploma/Bachelor's degree in Marketing, or related field.
Proven experience in marketing, preferably in the retail or mall industry.
Preferably with at least 3 years related working experience.
Strong communication and interpersonal skills.
Knowledge of digital marketing tools and social media platforms.
Ability to work both independently and as part of a team.
Creative thinking with a strong attention to detail.
Flexibility to work on weekends or evenings during events.
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