Marketing Executive

Bee Same Trading; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading fashion company in Malaysia is seeking a Marketing Manager to lead strategic planning and execution of marketing activities. Candidates should possess strong skills in brand management, budgeting, and digital marketing. This role involves developing marketing campaigns to enhance brand positioning while overseeing customer interactions across various platforms. Join us for a supportive work environment focused on growth and innovation in the fashion industry.

Benefits

Supportive work environment

Work-life balance

Career growth opportunities

Qualifications

• Experience in strategic planning and brand management.
• Strong skills in budgeting and campaign performance evaluation.
• Proficiency in managing integrated marketing campaigns.

Responsibilities

• Lead strategic planning and execution of marketing activities.
• Manage and optimize marketing budgets.
• Develop and execute marketing campaigns to enhance brand positioning.

Skills

Strategic planning

Brand management

Budget management

Marketing campaign development

Digital marketing

Market research

Customer service

E-commerce management

Job description

1. Strategic Planning & Brand Management

Lead the development and execution of the Marketing Department’s strategic plan.

Ensure all marketing activities align with brand guidelines and enhance brand positioning.

Generate innovative ideas for promotional events, advertising, and brand activities.

2. Budget & Campaign Performance

Prepare, manage, and update marketing budgets and cost reports.

Review campaign cost-effectiveness and optimize spending for maximum ROI.

Evaluate the performance of marketing campaigns against KPIs and strategic objectives.

3. Marketing Campaign Development

Plan and execute integrated marketing campaigns to strengthen brand awareness and customer engagement.

Work closely with Principals, agencies, media partners, and vendors to ensure high-quality campaign execution.

Manage collaborations with mall management teams for web, social media, and joint marketing initiatives.

4. Retail & Consignment Marketing Coordination

Liaise with consignment partners (e.g., Parkson, Sogo, etc.) for joint marketing activities.

Negotiate and secure optimal marketing exposure across various platforms.

Support retail operations by coordinating marketing support for outlets and promotions.

Oversee all digital marketing channels including website, social media, and media databases.

Review and improve existing digital marketing strategies to address gaps and drive results.

Ensure timely execution of communications, including SMS blasts and email marketing.

6. Product & Campaign Alignment

Collaborate with the Product Development and Merchandising teams on new product launches and unique selling points (USPs).

Work closely with Operations to ensure seamless execution of campaigns at store level.

7. Competitor & Market Insight

Conduct market research to track competitor activities and industry trends.

Provide insights and recommendations to maintain competitive advantage.

8. Content & Creative Support

Provide copywriting, editing, and creative direction for marketing materials and content.

Develop marketing collateral that supports campaigns and brand storytelling.

9. Customer Service & E-Commerce

Oversee customer service interactions across social media and marketplace channels.

Manage the company’s e-commerce platform to support online sales growth and digital presence.

Ensure all marketing activities align with brand guidelines and enhance brand positioning.

Generate innovative ideas for promotional events, advertising, and brand activities.

WHAT WE OFFER

Join Bee Same Group of Companies, where your growth and well-being matter. Enjoy a supportive work environment, genuine work-life balance, and opportunities to take on exciting marketing projects while building your career. If you’re creative, driven, and love making an impact, you’ll thrive here—and we’ll grow together with you.

ABOUT US

With over 35 years of expertise in the fashion industry, Bee Same Group of Companies specializes in Men’s Apparel and Leather Accessories, including belts, wallets, and bags. In line with our success, we are currently in the midst of branching out into women's fashion. Driven by passion, craftsmanship, and market insight, we are on an exciting growth journey and expanding our team as we work towards becoming a leading distributor in the industry.

👉 If you’re ready to take the next step in your career, we’d love to hear from you.