Marketing Executive

The International School of Kuala Lumpur (ISKL); Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

An international educational institution in Kuala Lumpur is seeking a Marketing Executive to strengthen its reputation through high-quality marketing communications. The role includes drafting content, managing multimedia assets, and coordinating marketing campaigns aimed at engaging prospective families. Ideal candidates are proactive, possess a relevant degree, and have experience with social media management and marketing tools. The position is pivotal in supporting ISKL's mission to inspire global citizens.

Qualifications

• Curious people person capable of working in a fast-paced environment.
• Team player able to communicate ISKL’s vision effectively.
• Self-starter with problem-solving and creative thinking abilities.

Responsibilities

• Assist in drafting and creating marketing content for social media.
• Coordinate scheduling and logistics for internal and external interviews.
• Generate periodic reports on marketing performance.

Skills

Proficient in Canva

Basic video editing software

Digital Asset Management experience

Social media management

Understanding of PDPA requirements

Education

Degree in Marketing or Public Relations

Tools

Google Workspace

Adobe Photoshop

Job description

The International School of Kuala Lumpur (ISKL) – Kuala Lumpur, Kuala Lumpur

Vision: Know yourself, care for all, and create a better world.

Mission: We are an inclusive and dynamic community where passions, values, and competencies are cultivated to inspire learners to shape their path as global citizens.

Established in 1965, The International School of Kuala Lumpur (ISKL) has become known as a center of excellence in the world of international education. ISKL is a co-educational, private, non-profit school responsible for the learning journey of over 1,600 students aged 3-18 years representing over 65 nationalities at its state‑of‑the‑art campus in the heart of Kuala Lumpur.

ISKL offers a robust international curriculum that combines leading North American educational frameworks with global best practices. The curriculum recognizes that students are on a lifelong learning journey and is driven by ISKL’s Mission to support students in cultivating their passions, values, and competencies as they shape their path as global citizens.

ISKL is accredited internationally through the Council of International Schools (CIS), in the United States through the Western Association of Schools and Colleges (WASC), and is an IB World School. ISKL has a strong school‑wide focus on service and sustainability and is a member of the Eco‑Schools organization and the Green Schools Alliance.

Job Purpose

The Marketing Executive supports the advancement of ISKL’s reputation by assisting in the delivery of high-quality marketing communications. This role focuses on the tactical execution of the department's content calendar and the day‑to‑day creation of marketing assets. This role ensures projects stay on schedule through diligent logistical coordination, assists in maintaining the school's digital asset bank, and contributes to the production of compelling copy and multimedia content. By providing reliable operational and creative support, the Marketing Executive helps the team achieve its goals of engaging prospective families and the school community.

Responsibilities (inclusive but not limited to)

Content Execution & Support

• Drafting & Copywriting: Assists in researching and drafting content for social media, eDMs, and press releases based on established brand guidelines.
• Asset Creation: Supports the production of multimedia content by shooting and editing video shorts and reels for social channels.
• Campaign Implementation: Contributes to the execution of tactical marketing campaigns (online and offline) to help drive admissions inquiries and alumni engagement.
• Collateral Maintenance: Assists in maintaining the high quality of marketing and communication materials.

Logistical & Workflow Coordination

• Calendar Maintenance: Maintains the master content calendar, ensuring it is kept current and reflects all planned interviews and campaign launches.
• Logistical Support: Coordinates the scheduling of internal and external interviews and assists with the logistics of photoshoots.
• Workflow Monitoring: Tracks the status of content projects, sending reminders to team members to help ensure internal review deadlines are met.
• Media Liaison Support: Acts as a point of contact for external media partners to deliver assets and ensure specifications are met.

Asset Management & Reporting

• Digital Asset Care: Assists in organizing and tagging the school’s photo and video asset bank to ensure files are searchable and compliant with PDPA regulations.
• Performance Tracking: Collects data and generates periodic reports on marketing performance for the team lead’s review.
• Administrative Support: Provides logistical and research assistance during the planning phases of new campaigns.
• Interdepartmental Liaison: Works with departments such as Admissions and IT to coordinate permissions and access for content creation.

Technical Skills

• Proficient in Canva and basic video editing software (CapCut, Premiere Rush, or similar). Familiarity with Adobe Photoshop is an advantage.
• Proficient in Google Workspace (Docs, Sheets, Slides, Calendar)
• Experience using a Digital Asset Management (DAM) system or managing large‑scale cloud‑based file libraries is an advantage.
• Hands‑on experience managing professional accounts on Instagram, Facebook, TikTok, and LinkedIn.
• Understanding of PDPA requirements related to marketing and digital communications.

Personal Attributes

• In line with ISKL’s values and culture, demonstrating empathy and care, commitment to collective efficacy, and having high expectations of self and others is an absolute necessity!
• The ideal candidate is a curious people person with the ability to work in a fast‑paced environment.
• A team player who is able to communicate ISKL’s vision and support our position as a leader in education in Malaysia and globally that attracts mission‑aligned community members.
• Help engender ISKL’s deep and ongoing positive affiliation with prospective and current families, students, and employees.
• Must have the ability to interact well within the ISKL community, be able to navigate, and be respectful in multinational settings.
• Must be a self‑starter, independent, problem‑solver, flexible, hardworking, and have the ability to be creative.
• Must be able to think creatively, communicate effectively, reason critically, collaborate constructively, and learn enthusiastically.

Qualifications and Experience Preferred

• Degree in Marketing, Public Relations, or equivalent
• Relevant working experience in a similar capacity preferred

Role holders are expected to be fully committed and supportive of ISKL’s ongoing commitment to fostering, cultivating and preserving ISKL Values by holding themselves accountable and by modeling this commitment in the execution of duties and responsibilities in ISKL.

This role profile describes the core output expected in this role and does not encompass a comprehensive list of specific tasks, temporary activities, or projects initiated as a result of changing contexts. Agility and a growth mindset are expected of all our employees.

Application Procedures

Interview

Only those short‑listed for an interview will be contacted. The decision and notification of the successful candidate will be made as soon as the interview process is complete.

Closing date to receive applications: January 26, 2026

Candidates should be aware that in the event an exceptional applicant is identified early in the search process, ISKL reserves the right to make an appointment before the deadline is reached. Interested candidates are therefore advised to apply as early as possible.