MARKETING EXECUTIVE

SOGO (KL) Department Store Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail department store in Kuala Lumpur is seeking an experienced Marketing Executive to develop marketing plans and manage budget strategies. The ideal candidate will have 3-4 years in a similar role, strong communication skills in both English and Bahasa Malaysia, and experience in creating effective marketing campaigns. Responsibilities include coordinating events, liaising with various stakeholders, and evaluating marketing efforts. This role involves a high level of detail and organization, making it crucial for maximizing marketing impact.

Qualifications

• 3-4 years of experience as a Marketing Executive or similar role.
• Experience in creating marketing campaigns and strategies.
• Proficient in proofreading and copy validation.

Responsibilities

• Develop marketing plans and strategies with the head of the department.
• Manage budget and media planning for events.
• Coordinate publicity materials across different platforms.

Skills

Attention to detail

Excellent communication and people skills

Strong organizational and planning abilities

Excellent command of verbal and written English

Excellent command of verbal and written Bahasa Malaysia

Education

Diploma or Degree in Marketing Communication or Advertising

Job description

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Working closely with the head of the department in developing marketing plans and strategies.

Responsible for budget management & media planning, event execution, coordinating and liaising with a range of stakeholders, including vendors/suppliers, sales floor operations, colleagues, and partner organizations.

Take charge of set-up and all related coordination works, sourcing and securing the best deals for the company.

Basic writing and proofreading copy and content verification with stakeholders, including immediate superior, sales departments, and suppliers.

Coordination with the designer and copywriter on artwork preparation and content checking for Press Release for major events and festive periods.

Coordination on publicity materials, both digital and traditional marketing, such as flyers, newspapers, radio ads, Google Display Network, Facebook, TikTok, Instagram, Telegram, e-Newsletter, etc.

Liaison with media houses, Government bodies (Ministries & DBKL), and banks.

Liaising with printers, POS Malaysia, and the mailing house to ensure effective distribution of marketing materials and the sales department on promotion and marketing support.

Evaluate marketing campaigns and monitor competitor activities.

Requirements

• Diploma or Degree in Marketing Communication, Advertising, or equivalent.
• 3-4 years of experience as a Marketing Executive or similar role.
• Experience in creating marketing campaigns, marketing strategy, and marketing plan.
• Excellent command of verbal and written English and Bahasa Malaysia.
• Attention to detail, strong organizational and planning abilities.
• Excellent communication and people skills.

Your application will include the following questions:

• Have you worked in a role where your duties included proof reading and sub-editing?
• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How would you rate your English language skills?
• How would you rate your Bahasa Malaysia language skills?
• How much notice are you required to give your current employer?