Marketing Executive

Moon Palace Group Of Restaurants; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A restaurant group is seeking a Marketing Specialist to develop integrated marketing strategies across various channels. The ideal candidate will manage social media platforms, collaborate on event marketing, and optimize processes while understanding Cantonese cuisine. This role is perfect for someone looking to enhance their marketing skills in both strategic planning and execution. You will play a pivotal role in connecting with diverse audiences through effective branding and promotions.

Qualifications

• Strong abilities in campaign planning and performance reporting.
• Proficient in social media strategy and management for various platforms.
• Experienced in content creation and direction for marketing efforts.

Responsibilities

• Plan and execute integrated marketing strategies across channels.
• Develop content calendars and visual direction for brands.
• Manage social media strategies for distinct outlet identities.
• Support event marketing including weddings and promotional launches.
• Collaborate with chefs and sales teams to enhance marketing efforts.
• Identify improvements for marketing processes.

Skills

Campaign planning, execution, and performance reporting

Social media strategy and platform management

Content creation direction

Basic CRM awareness

Offline event planning

Understanding of Cantonese cuisine

Basic print and digital asset production

Familiarity with local platforms

Job description

You'll have the opportunity to develop T-shaped marketing skills across both strategic planning and hands-on execution — from event activations to digital engagement, content, and CRM. Perfect for someone looking to grow into a well-rounded marketer.

Job Scope

• Plan and execute integrated marketing strategies across online and offline channels, including campaign design, execution, and performance tracking to optimize future initiatives.
• Develop and manage content calendars and visual direction for five distinct outlet brands, ensuring cohesive brand storytelling across all digital and physical touchpoints.
• Lead social media management in collaboration with internal teams and external partners, tailoring strategies for each outlet’s unique identity.
• Coordinate and support event marketing efforts such as wedding fairs, festive campaigns, and promotional launches, including partners, vendors management and ground activation.
• Collaborate closely with sales teams and chefs to extract product knowledge, understand customer behavior, and translate insights into compelling marketing narratives and timely promotions.
• Identify areas for marketing process improvement within current operational frameworks and recommend scalable, practical enhancements.

Hard Skills

• Campaign planning, execution, and performance reporting
• Social media strategy and platform management (Instagram, Facebook, XHS, etc.)
• Content creation direction (copywriting, visual briefing, brand messaging)
• Basic CRM awareness and customer engagement tactics
• Offline event planning and coordination (e.g., wedding fairs, festive launches)
• Understanding of Cantonese cuisine, seasonal ingredients, and F&B operations
• Basic print and digital asset production knowledge
• Familiarity with local platforms (Google Business, QR menus, delivery services)

Soft Skills

• Self-Starter – Takes initiative and executes effectively with minimal guidance
• Adaptable – Navigates traditional operations while contributing to digital and process transitions
• Resourceful – Finds solutions and information proactively, even in less structured environments
• Collaborative Communicator – Works fluidly across chefs, sales teams, vendors, and management
• Strategic & Practical – Balances big-picture thinking with hands-on execution
• Organized & Multi-Brand Savvy – Juggles multiple timelines and brand voices with strong prioritization
• Culturally Aware – Understands nuances in Cantonese food culture and customer expectations
• Resilient Under Pressure – Maintains clarity and focus in fast-paced or evolving situations