Marketing Executive

V Capital; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a Marketing Executive to support go-to-market activities for B2B brands. The candidate will execute integrated marketing campaigns, manage social media, and develop compelling content. A diploma/degree in Marketing or Communications is required, along with 1-3 years of marketing experience. Candidates should have a strong grasp of digital marketing trends and be proactive in their approach. Excellent English communication skills are essential, and familiarity with Mandarin or Malay is a bonus.

Qualifications

• 1-3 years of experience in marketing, preferably in the tech industry or startups.
• Excellent command of written and spoken English; Mandarin/Malay is a plus.
• Creative and proactive with strong attention to detail.

Responsibilities

• Plan and execute integrated marketing campaigns across various channels.
• Track performance and optimize for ROI and lead quality.
• Develop marketing content and manage social media accounts.

Skills

Digital marketing

Content creation

Social media management

Project coordination

Communication

Education

Diploma/Degree in Marketing or Communications

Tools

Canva

Photoshop

Google Analytics

Job description

Overview

The Marketing Executive will be responsible for supporting go-to-market activities for our group branding and portfolio of B2B brands. You’ll work with Group Marketing Manager and team to deliver impactful marketing campaigns, digital experiences, and on-ground activations that strengthen brand visibility and business growth.

Key Responsibilities

• Plan and execute integrated marketing campaigns (digital, social media, offline, events).
• Track campaign performance and optimize for ROI, KPIs and lead quality.
• Develop marketing content (social media posts, website copy, EDMs, brochures, press releases and ads). Assist in shaping brand storytelling and messaging improvements, guide content and visual direction.
• Maintain consistent brand tone, messaging, and visual identity across all materials.
• Manage social media accounts and content calendars. Execute paid digital ads across Meta, Google, TikTok, and LinkedIn.
• Support SEO/SEM strategies, website updates, and landing page optimizations.
• Assist in planning and executing brand activations, launches, and events.
• Coordinate logistics with partners, vendors, and internal teams to ensure smooth execution.
• Prepare event materials such as briefs, banners, speeches, and post-event reports.
• Conduct competitor and market analysis to identify opportunities.
• Prepare reports on campaign effectiveness and recommend improvements.
• Work closely with design, sales, and product teams to align marketing initiatives.
• Liaise with external agencies (PR, media, creatives) for campaign execution.
• Support internal branding and corporate communications where required.

Requirements

• Diploma/Degree in Marketing, Communications, or related field.
• 1-3 years experience in marketing, tech industry or startup/agile environment, with ability to lead smaller projects independently, mentoring junior teammates and managing vendors.
• Strong understanding of digital marketing, content creation, and social media trends.
• Excellent command of written and spoken English; Mandarin/Malay is a plus.
• Strong communication, copywriting, and project coordination skills.
• Creative, proactive, and able to manage multiple tasks in a fast-paced environment.
• Proactive and takes ownership. Data-driven mindset and problem-solving attitude.
• Creative with strong attention to detail.
• Adaptable and able to multitask.
• Strong communicator and team player.

Nice-to-Haves

• Experience in B2B or tech marketing.
• Familiarity with CRM and data analytics tools.
• Basic design or video editing skills.
• Experience with short-form content (Stories/Reels/Discord/TikTok).
• Interest in AI, automation, or digital tools. Familiarity with basic design tools (Canva, Photoshop, Illustrator) is an added advantage.