Marketing Executive

SPECTACLEX (M) SDN. BHD.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A progressive marketing company in Kuala Lumpur seeks a Marketing Executive (Generalist) to support and execute marketing activities. The role covers digital marketing, content creation, retail promotions, and coordination with teams. Candidates should have a diploma or degree in Marketing and 1-3 years of relevant experience, though fresh graduates with internships are welcome. Join a friendly team in an engaging environment with development opportunities and benefits like medical claims and staff purchases for family members.

Benefits

Friendly and team-based working environment

Company team building trip

Annual optical claim

Staff purchase for family members

Medical Claim

Training and development opportunities

Qualifications

• 1–3 years of marketing experience preferred.
• Fresh graduates with relevant internship or project experience are welcome to apply.
• Familiarity with social media platforms and digital marketing.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Manage company social media accounts.
• Create simple visual content using tools like Canva.
• Conduct basic market and competitor research.

Skills

Digital marketing understanding

Content creation and design tools

Written and verbal communication

Basic data analysis

Education

Diploma or Bachelor’s Degree in Marketing or related field

Tools

Canva

Job description

The Marketing Executive (Generalist) is responsible for supporting and executing end-to-end marketing activities to strengthen brand presence, increase customer engagement, and drive sales across SpectacleX M Sdn Bhd’s retail outlets and digital platforms. This role requires a hands‑on marketer who can manage multiple marketing functions, including digital marketing, content creation, retail promotions, branding, and coordination with internal teams and external partners.

Key Responsibilities

Marketing Planning & Campaign Execution

• Assist in planning and executing monthly and seasonal marketing campaigns aligned with company objectives
• Coordinate marketing calendars, promotions, and product launches across all outlets
• Support execution of festive campaigns, sales promotions, and new store openings
• Ensure timely delivery of marketing initiatives within budget and deadlines
• Manage and maintain company social media accounts (Instagram, Facebook, TikTok, XHS, etc.)
• Plan content calendars including posts, stories, reels, and short‑form videos
• Write basic marketing copy for social media, captions, ads, and promotional materials
• Assist in managing paid advertising campaigns (Meta Ads, Google Ads, etc.) with guidance
• Monitor digital performance metrics (reach, engagement, leads, conversions) and prepare reports
• Support website updates such as promotions, banners, and basic content updates

Content Creation & Branding

• Create simple visual content using tools such as Canva (posters, banners, flyers, digital ads)
• Work with designers, photographers, or videographers when required
• Ensure brand consistency across all marketing materials, outlets, and platforms
• Support brand storytelling and positioning to reflect SpectacleX’s identity

Retail & In-Store Marketing

• Coordinate in‑store visual merchandising and promotional displays
• Prepare and distribute POS materials to outlets (price tags, posters, standees, flyers)
• Work closely with outlet managers to execute promotions effectively
• Collect feedback from stores to improve marketing execution

Market Research & Analysis

• Conduct basic market and competitor research (pricing, promotions, campaigns, trends)
• Track customer trends and preferences in the optical retail market
• Compile insights and suggestions to improve marketing strategies
• Liaise with external vendors such as printers, designers, influencers, and marketing agencies
• Assist in sourcing quotations, managing timelines, and ensuring quality deliverables
• Coordinate influencer or KOL collaborations when applicable

Reporting & Administration

• Prepare regular marketing performance reports and summaries
• Maintain marketing documentation, campaign records, and asset libraries
• Support budget tracking and cost control for marketing activities

Ad-Hoc & Team Support

• Support management and team members on marketing‑related tasks
• Participate in brainstorming sessions and contribute creative ideas
• Perform other marketing or administrative duties as assigned

Job Requirements

Education

Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Mass Media, or related fields

Experience

• 1–3 years of marketing experience preferred
• Fresh graduates with relevant internship or project experience are welcome to apply

Skills & Knowledge

• Basic understanding of digital marketing and social media platforms
• Familiarity with content creation and simple design tools (e.g. Canva)
• Good written and verbal communication skills
• Basic data analysis and reporting skills
• Knowledge of retail or optical industry is an added advantage

Benefits

• Friendly and team‑based working environment
• Company team building trip
• Annual optical claim
• Staff purchase for family members.
• Medical Claim
• Training and development opportunities.