MARKETING EXECUTIVE

JOHRA JEWELS SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading jewelry company in Kuala Lumpur seeks a Marketing Executive or Head of Marketing to lead integrated marketing efforts across channels and platforms. This role demands expertise in digital marketing with a focus on TikTok and short-form video. Candidates should have at least 5 years of experience and strong project management skills. Emphasizing creativity and strategic oversight, the new hire will mentor junior staff and optimize content effectiveness while driving brand engagement and growth.

Qualifications

• 5+ years of marketing experience with leadership exposure.
• Proven ability to create and manage viral content.
• Familiarity with SEO best practices.

Responsibilities

• Develop and implement integrated marketing strategies.
• Oversee marketing operations, campaigns, and initiatives.
• Lead and mentor junior team members.
• Manage external collaborations with media and influencers.

Skills

Digital marketing understanding

Content creation for TikTok

Project management skills

Communication skills

Education

Diploma or Bachelor’s Degree in Marketing

Master’s in Marketing, Communications or Business Administration

Tools

Social media management tools

Video editing software

Job description

We’re looking for a dynamic, experienced, and results-driven Marketing Executive or Head of Marketing to lead and oversee our overall marketing efforts. This role blends strategic oversight with creative execution — perfect for someone who thrives in both planning and content creation.

Key Responsibilities

• Develop and lead the implementation of integrated marketing strategies that align with business goals.
• Oversee all marketing operations, campaigns, and initiatives across all channels.
• Lead and mentor junior team members to drive performance and innovation.
• Analyze market trends and competitor insights to refine marketing approaches.
• Manage external collaborations with media, KOLs, influencers, and third-party agencies.

Content & Social Media Oversight

• Supervise and contribute to high-quality, engaging content creation — particularly for TikTok and other key platforms.
• Guide visual and written content to ensure consistency with brand identity and current trends.
• Oversee social media calendars, campaigns, and community engagement.
• Monitor analytics and KPIs to optimize content and campaign performance.

Execution & Support

• Collaborate with cross‑functional teams to support business development, branding, and lead generation efforts.
• Coordinate and execute product launches, promotional campaigns, and other marketing initiatives.
• Provide hands‑on support with copywriting, video direction, and content ideas where needed.

Qualifications & Skills

• Diploma or Bachelor’s Degree or Masters in Marketing, Communications and Business Administration.
• At least 5 years of Marketing experience, with leadership exposure.
• Strong understanding of digital marketing, particularly TikTok and short‑form video platforms.
• Proven ability to create and manage viral, trend‑relevant content.
• Excellent communication, copywriting, and project management skills.
• Familiarity with social media management tools, basic video editing, and SEO best practices.
• A self‑starter with a creative mindset and strong sense of ownership.