Marketing Executive

Durioo+; Cyberjaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic tech start-up in Cyberjaya, Malaysia, is seeking a Marketing Manager to lead global campaigns, optimize YouTube content, and engage communities. This role involves crafting viral social media content and building a vibrant brand presence through various platforms. The ideal candidate has a passion for innovative marketing strategies and must embody the hustle mindset central to the Durioo mission. This is a fantastic opportunity to make a significant impact while working in a creative and enthusiastic environment.

Qualifications

• Experience in leading marketing teams and global campaigns.
• Strong social media presence and ability to engage communities.
• Knowledge of YouTube SEO and content optimization strategies.

Responsibilities

• Lead the marketing team and plan global campaigns.
• Capture live events and create social media content.
• Optimize YouTube channel for growth and engagement.
• Build community connections through various platforms.
• Repurpose content into engaging viral clips.

Skills

Campaign planning

Social media engagement

YouTube SEO optimization

Content repurposing

Job description

Durioo+ is a dynamic tech start-up company located in Cyberjaya, Malaysia. It was founded by the creative thing behind the creative mind behind the phenomenally successful preschool cartoons Omar & Hana and Didi & Friends. Both cartoons have amassed more than 18 million subscribers and an incredible 8 billion views on YouTube. As a proud member of Y-Combinator (W22), Durioo+ serves as a safe streaming platform for animations and videos designed specifically for children.

Durioo+ operates on a subscription-based model. We produce, co-produce, and license entertaining, ethical, and meaningful content tailored for children. Launched in February 2022, we already boast more than 36,000 paid subscribers and host over 16,000 pieces of content on our platform and numbers are growing every month. All our content is meticulously curated to align with Islamic teachings and values.

Our Mission

To make a positive impact on as many children as possible around the world.

Our Future Plan

Since launching the platform in February 2022, our focus has been on creating and licensing content while building a robust streaming platform. Durioo+ plans to expand with Durioo Games and Durioo Books.

People & Life at Durioo

We at Durioo affectionately call ourselves "Durioos." We're a vibrant collective of directors, animators, artists, writers, business developers, creative producers, finance, people teams, music producers, engineers, marketers, and tech enthusiasts. Our team has a variety of expertise, experiences, backgrounds, and passions. United by our shared passion, we are driven by a mission to make a positive impact on children.

Job Overview

We have five specific paths available. If you have the "hustle" mindset and love the Durioo mission, we want to see where you fit best!

Which Paths is Yours?

📍 Marketing Manager (The Strategist)

You are the architect of our growth. You’ll lead the team, plan global campaigns, and oversee our marketing ecosystem to scale Durioo’s reach to the next level.

You are the "boots on the ground." You love the energy of live events and know exactly how to capture those moments to create viral-ready social media content.

You understand the "science" of YouTube. You know how to optimize titles, thumbnails, and SEO to grow a global channel and keep the "little ones" engaged.

You are the charismatic face of our brand! You love engaging with our community through TikTok/YouTube Live, sharing our merchandise, and building real-time connections.

The master of repurposing. You can turn a 30-minute animation into 10 viral clips (Reels, TikToks, Memes) and write "heart-centered" copy that drives impact.

Ready to join the mission?

Apply now and tell us which "Path" you are most passionate about!