Marketing and CRM Specialist

UPGROWTH HR SDN. BHD.; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading HR firm in Kuala Lumpur is seeking a CRM Executive/Senior Executive to manage and optimize the CRM system. The role involves configuring the platform, setting up tracking and analytics integrations, and training users across teams. Ideal candidates will have proven experience in CRM management and a strong understanding of data tracking. This position offers a salary of up to RM9000 and works in a hybrid model from Monday to Friday.

Qualifications

• Proven experience in CRM management.
• Strong understanding of data tracking and analytics.
• Able to train and support cross-functional teams.
• Detail-oriented with strong problem-solving skills.

Responsibilities

• Configure and maintain CRM platform.
• Set up campaign tracking, events, and data structures.
• Manage tracking codes and analytics integrations.
• Analyze CRM performance and provide insights.
• Train users and support CRM adoption across teams.

Skills

CRM management

Data tracking and analytics

Training and support

Problem-solving skills

Job description

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Position 1: CRM Executive/Senior Executive

Salary Range: Up to RM9000 | Office Location: Ampang, KL | Monday to Friday (Hybrid), 9am to 6pm

Overview: Manage and optimize the CRM system to support business goals, data accuracy, and campaign tracking.

Key Responsibilities

• Configure and maintain CRM platform
• Set up campaign tracking, events, and data structures
• Manage tracking codes and analytics integrations
• Analyze CRM performance and provide insights
• Train users and support CRM adoption across teams

Requirements

• Proven experience in CRM management
• Strong understanding of data tracking and analytics
• Able to train and support cross-functional teams
• Detail-oriented with strong problem-solving skills

Position 2: Marketing Assistant Manager (Offline and Online Campaign)

Salary Range: Up to RM7000 | 5.5 days (fully WFH)

Overview: Execute online and offline marketing campaigns for supplement products based on approved marketing plans.

Key Responsibilities

• Coordinate offline promotions, events, and collaborations
• Manage campaign materials and timelines
• Track performance and prepare basic reports
• Coordinate with internal teams and external partners
• Attend monthly in-person review meetings

Requirements

• 3–5 years of marketing execution experience
• Hands‑on experience with TikTok & Meta platforms
• Experience in FMCG / supplements is a plus
• Strong coordination and execution skills
• Familiarity with marketing or CRM tools is an advantage

Kuala Lumpur City Centre, Kuala Lumpur, MY