Marketing Content Team Lead (Online Gaming Platform)

Randstad; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A fast-growing online gaming platform in Kuala Lumpur is seeking a Marketing Content Team Lead to develop and implement comprehensive content strategies across digital channels. This role requires a blend of creative content execution, strategic campaign planning, and data analysis to drive traffic and user conversion. The ideal candidate has at least two years of experience in digital marketing, specifically in the online gaming sector, and must be proficient in Chinese. A Bachelor’s degree is required.

Qualifications

• Minimum of 2 years’ experience in Content or Digital Marketing within the online gaming sector.
• Strong data-driven mindset for analyzing advertising metrics.
• Proven track record in creating content strategies and campaign plans independently.

Responsibilities

• Develop and implement content strategies across digital channels.
• Design and execute event concepts and campaign themes.
• Evaluate advertising performance to inform improvements.

Skills

Content strategy development

Campaign planning

Data analysis

Creative content execution

B2C engagement

Chinese language proficiency

Education

Bachelor Degree

Job description

Our client is a fast-growing, dynamic online gaming platform sector. As they expand their footprint across the region, they are committed to delivering engaging and high-performing digital campaigns. This role is a key component of a new strategic team, offering the opportunity to be a significant sole contributor as the department is built out.

About the Role

This is a key leadership role, the Marketing Content Team Lead, which starts as a sole contributor position with future potential for team expansion. You will be instrumental in bridging content strategy with paid advertising performance. This role requires a strong blend of creative content execution, strategic campaign planning, and data analysis to drive traffic and conversion.

Key Responsibilities

1. Content Strategy & Execution

• Develop and implement comprehensive content strategies across all digital channels.
• Create engaging, high-quality content designed to drive website traffic and maximize user conversion.
• Tailor messaging and creative approaches to suit different audience segments, with a focus on B2C engagement.
• Work closely with design and production teams to deliver creative assets, including videos and promotional visuals.

2. Campaign Planning & Management

• Design and execute event concepts, campaign themes, and all related promotional content.
• Prepare detailed campaign schedules, internal briefings, and communication plans.
• Track and evaluate campaign performance, including traffic and conversion metrics.
• Support planning for roadshows and events to identify brand ambassadors and maximize engagement.

3. Advertising Performance & Optimization

• Evaluate advertising performance using key metrics to inform content and campaign improvements.
• Monitor metrics such as CTR, CPC, CPM, Conversion Rate, and Cost Per Lead/Conversion.
• Ensure all campaigns and content strategies effectively generate leads, particularly through platforms like Meta Ads.

Requirements

• A minimum of 2 years’ practical experience in Content or Digital Marketing within the online gaming sector is essential. (Fresh graduates will not be considered.)
• Strong data-driven mindset with the ability to analyze advertising metrics and translate insights into actionable strategies.
• Good understanding of the user conversion journey and decision-making behavior online.
• Proven track record in creating content strategies and designing campaign plans independently.
• Detail-focused, responsible, and able to deliver high-quality work efficiently.
• Chinese language proficiency is required for smooth communication.

Education

• Bachelor Degree

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