Marketing Content Lead — Online Gaming Growth

Randstad; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A fast-growing online gaming platform in Kuala Lumpur is seeking a Marketing Content Team Lead to develop and implement comprehensive content strategies across digital channels. This role requires a blend of creative content execution, strategic campaign planning, and data analysis to drive traffic and user conversion. The ideal candidate has at least two years of experience in digital marketing, specifically in the online gaming sector, and must be proficient in Chinese. A Bachelor’s degree is required.

Qualifications

• Minimum of 2 years’ experience in Content or Digital Marketing within the online gaming sector.
• Strong data-driven mindset for analyzing advertising metrics.
• Proven track record in creating content strategies and campaign plans independently.

Responsibilities

• Develop and implement content strategies across digital channels.
• Design and execute event concepts and campaign themes.
• Evaluate advertising performance to inform improvements.

Skills

Content strategy development

Campaign planning

Data analysis

Creative content execution

B2C engagement

Chinese language proficiency

Education

Bachelor Degree

Job description

A fast-growing online gaming platform in Kuala Lumpur is seeking a Marketing Content Team Lead to develop and implement comprehensive content strategies across digital channels. This role requires a blend of creative content execution, strategic campaign planning, and data analysis to drive traffic and user conversion. The ideal candidate has at least two years of experience in digital marketing, specifically in the online gaming sector, and must be proficient in Chinese. A Bachelor’s degree is required.