Marketing Campaign Specialist

Photobook Worldwide Sdn Bhd; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital retailer in Malaysia seeks a Marketing Campaign Specialist to lead and execute B2C campaigns across various channels. The ideal candidate will have a Bachelor’s Degree in Marketing and 1–4 years of experience in digital campaign execution. Responsibilities include planning and overseeing campaigns, collaborating with cross-functional teams, and managing partnerships. This role offers opportunities for career growth in a dynamic environment focused on delivering quality and customer satisfaction.

Qualifications

• 1–4 years’ experience in B2C e-commerce or digital campaign execution.
• Hands-on experience with key digital channels.
• Practical understanding of e-commerce websites and mobile apps.

Responsibilities

• Plan, oversee, and execute B2C marketing campaigns.
• Collaborate with cross-functional teams to meet objectives.
• Manage media and affiliate partnerships for campaign optimization.

Skills

Detail-oriented

Communication skills

Problem-solving

Collaboration

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

Ads Manager

CRM platforms

Canva

Job description

Ignite High-Volume Growth in Global E-commerce in Malaysia!

We’re looking for organized, detail-driven Marketing Campaign Specialists to support and execute end-to-end B2C campaigns across our Website and Mobile App. If you enjoy fast execution, cross-team collaboration, and delivering campaigns that directly move revenue, this role is for you. We are hiring across seniority (Junior to Senior).

Key Responsibilities

Lead Multi-Channel Campaigns: Plan, oversee, and execute B2C campaigns (Brand, Promotions, Acquisition) across Web, Mobile App, Email, Paid Ads, Social, and Partnerships.

Cross-Functional Leadership: Collaborate with Creative, Social, Product/Tech, CRM, and Production teams to ensure campaigns meet strategic objectives.

Strategic Asset & Content Oversight: Guide copywriting, artwork, and creative workflows to deliver high-quality campaign materials.

E-commerce & System Management: Oversee landing page updates, promo setups, and backend QA to ensure campaigns run smoothly.

Partner & Affiliate Strategy: Manage Media, Affiliate, and Brand Partnerships, optimizing campaign tracking and performance.

Project Planning & Quality Assurance: Set timelines, monitor progress, resolve issues, and ensure all campaigns achieve high standards and measurable results.

Requirements

Education & Experience: Bachelor’s Degree in Marketing, Communications, or a related field, with 1–4 years’ experience in B2C e-commerce or digital campaign execution.

Channel Knowledge: Hands-on experience with key digital channels (e.g., email, paid ads, social, CRM) and understanding of how they drive revenue.

Execution & Problem-Solving: Results-driven, detail-oriented, and able to manage multiple deadlines efficiently while overcoming execution challenges.

Collaboration: Strong communication and coordination skills to work effectively with internal stakeholders and cross-functional teams.

E-commerce Experience: Practical understanding of executing updates across e-commerce websites, marketplaces, and mobile apps.

Tech & Tools (Added Advantage): Experience with Ads Manager, Google Analytics, Canva, AI tools, CapCut, CRM platforms, or landing page builders.

Flexibility: Willingness to travel domestically for events and support campaigns during peak shopping periods.

We are hiring across seniority, from Junior Executive to Senior Executive.

Company Overview

Photobook Worldwide is one of the largest and most innovative digital retailers of personalized photo products in the region. Headquartered in Malaysia with offices across Australia, Canada, Thailand, Indonesia, Vietnam and the Philippines, we serve more than 100 countries worldwide.

We turn moments into memories, creating unique and premium photo products through quality craftsmanship and an inspiring vision to preserve meaningful memories.

A multicultural and diverse work environment with over 19 nationalities, fostering innovation, collaboration, creativity, and initiative.

Professional yet fun culture recognizing and rewarding individual and team contributions while focusing on targets through teamwork, rapid execution, and uncompromising quality and customer satisfaction.

Application Questions

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Marketing Campaign Specialist?