Marketing Campaign Executive

Shopee; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading e-commerce platform in Kuala Lumpur is looking for a professional to manage campaign lifecycles from planning to execution. The ideal candidate should have 2–4 years of experience in project management, event planning, and marketing, with a Bachelor's degree in a related field. Strong communication, analytical skills, and proficiency in Microsoft tools are required. This position involves working closely with various teams and managing on-ground events to drive engagement and sales for credit products.

Qualifications

• 2–4 years of experience in relevant fields like Project Management or Marketing.
• Strong communication and negotiation skills with stakeholders.
• Highly organized, able to manage multiple projects with tight deadlines.

Responsibilities

• Develop and execute full campaign lifecycle from planning to post‑campaign reporting.
• Track and analyze campaign performance using key metrics.
• Plan and manage on‑ground activations and corporate events to enhance brand visibility.

Skills

Project Management

E-Commerce

Marketing

Event Planning

Stakeholder Management

Communication

Analytical Skills

Education

Bachelor’s Degree in Business, Marketing, or a related field

Tools

Microsoft PowerPoint

Microsoft Word

Microsoft Excel

Job description

Job Description

• Develop & execute the full campaign lifecycle, from planning and hands‑on execution to monitoring and post‑campaign reporting for SPayLater, SLoan for Buyer and/or other credit products under Monee.
• Track and analyze campaign performance using key metrics, identifying gaps and opportunities to improve user conversion and traffic.
• Work closely with Business Development, Operations, and various teams to ensure smooth and timely campaign execution.
• Identify key trends and effective campaign mechanics that drive engagement and sales for SPayLater on the app and in retail stores.
• On‑Ground Activations & Event Management – Plan, execute, and manage on‑ground activations, roadshows, and corporate events to enhance brand visibility and engagement. Oversee 360° event activations, ensuring seamless execution from planning to post‑event evaluation.
• External Partnerships & Collaborations – Coordinate with external partners and inter‑departmental teams to develop strategic collaborations that support business growth.

Requirements

• 2–4 years of experience in Project Management, E‑Commerce, Marketing, Event Planning, or On‑Ground Activations.
• Bachelor’s Degree in Business, Marketing, or a related field.
• Previous experience in managing sponsorships and partnership management is a plus.
• Proficiency in Microsoft Power point, Word & Excel.
• Strong communication, negotiation and stakeholder management skills.
• Excellent English proficiency with strong stakeholder management abilities.
• Highly organized and detail-oriented, able to manage multiple projects and meet tight deadlines.
• Analytical and comfortable with numbers, able to derive insights for decision‑making.
• Willing to travel and work flexible hours, including weekends and holidays when required.
• Exposure to credit products related experience will be advantageous.