Marketing Associate (seo/sem Specialist)

Zenith Yacht Charters Pte. Ltd.; Sungai Pinang (Balik Pulau); Hybrid; MYR 30,000 - 50,000; Full time

Job summary

A maritime charter services provider based in Penang seeks a Marketing Associate with SEO/SEM expertise. The ideal candidate will have experience managing social media campaigns and be fluent in English and Chinese for effective communication. Responsibilities include developing content strategies for various platforms, planning paid campaigns, creating engaging visual content, and supporting brand reputation management. This full-time position offers benefits like flexible working hours and work-from-home options.

Benefits

Annual Leave

Medical and Hospitalisation Leave

Annual Bonus

Company Trip

Performance Bonus

Flexible Working Hours

Work from Home

Qualifications

• At least 1 year of experience in marketing on English and Chinese social media.
• Ability to plan and execute paid campaigns on various platforms.
• Skilled in multimedia content creation and design.

Responsibilities

• Develop, execute, and manage content strategies for multiple social media platforms.
• Plan monthly content calendars aligned with brand goals.
• Monitor industry trends and competitor activity.

Skills

Experience in marketing on social media

Fluent in English and Chinese copywriting

Paid campaign planning and execution

Skilled with design and video editing applications

Familiar with photography and videography

Tools

WordPress

HTML

Job description

Marketing Associate (SEO/SEM Specialist)

Requirements:

• At least 1 year of experience in marketing on English and Chinese social media.
• Ability to plan and execute paid campaigns (FB, Google Ads, Email Marketing, LinkedIn Marketing).
• Skilled with design and video editing applications.
• Fluent in both English and Chinese copywriting.
• Familiar with photography, videography, and drones.
• Required to use own laptop/desktop/mobile phone for work.

Responsibilities

Must be able to speak and write in Mandarin and English to liaise with Mandarin‑speaking clients and vendors.

Social Media

• Develop, execute, and manage content strategies for Xiao Hong Shu (XHS), Facebook, Instagram, TikTok, and YouTube.
• Plan monthly content calendars aligned with brand goals, product launches, and campaigns.
• Optimize posting schedule for maximum reach, engagement, and conversions per platform.
• Monitor competitor activity and industry trends to identify growth opportunities.
• Make regular postings on Zenith's social accounts (daily and/or weekly).
• Create engaging multimedia content (posts, reels, videos, stories, carousels, blog snippets).
• Ensure consistent brand voice, style, and messaging across all platforms.
• Collaborate with designers, photographers, and videographers to produce high‑quality visuals.
• Adapt content format based on platform trends (e.g., short‑form video for TikTok, professional articles for LinkedIn, lifestyle content for XHS).
• Conduct audience research to understand consumer behavior across platforms.
• Identify trending topics, hashtags, and viral content opportunities.

Marketing

• Hands‑on experience in paid campaigns (FB, Google Ads) or in email marketing, LinkedIn marketing – planning, execution and analysis for both awareness and lead generation.
• Planning, organizing and execution of yachting‑related events and activities.
• Design and creation of marketing collaterals.
• Work with sales and business development teams to align campaigns with lead generation goals.
• Coordinate with designers, content writers, and external agencies when necessary.
• Support event marketing (online/offline) with promotional campaigns.
• Assist in brand reputation management across digital channels.

Website

• Good to have experience with WordPress, CMS and HTML.
• Regular updating of the website.
• Able to coordinate with teams, vendors and partners (as and when needed).
• Other ad‑hoc tasks assigned by management.

Content Collection via Photography, Videography & Drone

Collect and manage visual content using photography, videography, and drone operators to support marketing assets.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• Annual Bonus
• Training Provided
• Performance Bonus
• Company Trip
• 5 Working Days
• Flexible Working Hours
• Work from Home