Marketing Assistant Manager/Manager

PERSOL; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking an experienced marketing manager to develop and implement comprehensive marketing strategies aimed at brand growth and visibility. Candidates must have a degree in Marketing and at least 5 years of experience in brand management, preferably in fashion or lifestyle sectors. The role requires strong leadership and communication skills along with the ability to analyze market trends effectively and collaborate with various stakeholders.

Qualifications

• Minimum 5 years’ experience in brand management, marketing, or retail category management, preferably in fashion or lifestyle retail.
• Proven track record in planning and executing integrated marketing campaigns, managing A&P budgets, and driving brand growth.
• Excellent leadership, stakeholder management, and communication skills.

Responsibilities

• Develop and manage the annual marketing calendar and marketing strategies.
• Conduct market and competitor analysis to identify growth opportunities.
• Lead integrated marketing communications across digital platforms.

Skills

Leadership

Stakeholder management

Communication skills

Analytical skills

Creativity

Education

Degree in Marketing or a related field

Job description

Develop and manage the annual marketing calendar, A&P budget, and 360° marketing strategies aligned with business objectives and brand expansion goals.

Implement and uphold brand positioning, messaging, and communication strategies approved by senior management.

Conduct market and competitor analysis to identify growth opportunities, emerging trends, and potential new fashion brands for partnership or acquisition.

Lead integrated marketing communications across digital platforms (social media, website, e-commerce), performance marketing, PR, partnerships, and events.

Oversee and collaborate with internal marketing teams and PR agencies to ensure cohesive and impactful execution.

Liaise with vendors for marketing materials, visual design, and end-to-end creative execution. Coordinate printing and production processes for timely delivery of collaterals.

Supervise content creation for all brand-owned channels including the website, Facebook, Instagram, YouTube, and TikTok, ensuring alignment with brand identity and industry trends.

Strengthen relationships with business partners, principals, media, buyers, and influencers to enhance brand visibility and secure opportunities with additional fashion brands.

Plan and execute brand activations such as workshops, pop-up stores, fashion events, and promotional activities to elevate brand presence and consumer engagement.

Collaborate cross-functionally with retail teams on product launches, seasonal assortments and new brand onboarding processes.

Monitor and analyze performance of campaigns, digital metrics, and sales impact to optimize strategies and support brand growth and acquisition efforts.

Collaborate with Finance, Business Units, and Leadership to manage and align annual and project-specific budget planning. Provide financial analysis and reporting to support strategic decision-making.

Job Requirements

in Marketing, or a related field

Minimum 5 years’ experience in brand management, marketing, or retail category management, preferably in fashion or lifestyle retail.

Proven track record in planning and executing integrated marketing campaigns, managing A&P budgets, and driving brand growth.

Excellent leadership, stakeholder management, and communication skills.

Creative, detail-oriented, and able to work in a fast-paced retail environment.

Resourceful and result-oriented with strong analytical skills.

A high degree of integrity and commitment is required for this position.

Possess good verbal and written skills in English. Speak and understand Mandarin will be added advantage