Marketing Assistant

PAWTOPIA SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing company in Kuala Lumpur is seeking an individual to assist in planning and executing marketing strategies. The role involves developing engaging digital marketing content, coordinating product launches, and collaborating with various departments to improve overall performance. The ideal candidate is proactive and skilled in market research to identify trends and enhance customer engagement through effective marketing initiatives.

Responsibilities

• Assist in the planning, development and implementation of marketing plans.
• Execute brand communications aligned to branding guidelines.
• Develop digital marketing content including social media updates.
• Liaise with creative agencies for development and production.
• Conduct market research and competitor benchmarking.
• Coordinate product launches and marketing events.
• Support departments to drive network performance.
• Assist in driving CRM and loyalty programs.

Job description

Responsibilities

• Assist in the planning, development and implementation of Marketing plans, campaigns and promotional activities for related services.
• Execute Brand Communications with Above-the-Line (ATL) and Below-the-Line (BTL) support in a timely manner, aligned to branding guidelines and messaging.
• Develop and support Digital Marketing content including social media and website updates.
• Liaise with creative agencies, printers and vendors for creative development and production.
• Conduct market research, competitor benchmarking and customer insights to identify trends, opportunities and risks.
• Co-ordinate product launches, promotions and experiential marketing events and sponsorships.
• Support and work closely with other Departments to drive volume, growth and station network performance collectively.
• Assist in driving CRM and Loyalty programs to enhance customer engagement and retention.