Marketing AM/Manager (1 year contract)

McDonald's Malaysia- Gerbang Alaf Restaurants Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading quick-service restaurant chain in Malaysia is seeking a Marketing Manager to support and oversee the implementation of national marketing campaigns, manage strategic marketing pillars, and drive growth in various segments. The ideal candidate will have experience in campaign management, budget oversight, and a strong analytical background. Benefits include free meals, bonuses, and insurance coverage.

Benefits

Free meal

Bonus 4 times a year

Insurance coverage

Medical

Qualifications

• Experience in managing marketing campaigns and strategies.
• Strong analytical skills to assess campaign effectiveness.
• Ability to coordinate with multiple stakeholders and teams.

Responsibilities

• Oversee implementation of national marketing campaigns.
• Manage strategic marketing pillars and brand extensions.
• Drive growth and align activities with business goals.

Skills

Strategic planning

Campaign management

Budget management

Brand health monitoring

Consumer insights analysis

Job description

Support and oversee the implementation and execution of National Marketing campaigns at McDonald’s restaurants. Ensuring the Marketing promise as advertised is delivered during the “moment of truth” at restaurants.

Manage and own a key strategic Marketing pillar such as Value, Breakfast or Family, driving growth in that particular segment and maintain the vital balance between business results and brand health.

Lead & execute strategic activities for key McDonald’s Brand Extensions such as McDelivery, Dessert Kiosks, and McCafe to drive continuous growth for the business.

Apart from consumers, key internal “customers” are the Brand Extension Team, Supply Chain Team, Restaurant Solutions Group (RSG), Operations Managers, Operations Consultants, Restaurant Management Team and Owner/Operators (Franchisees).

Principal Accountabilities

Campaign Leadership

• Development & execution of key national campaigns.
• Strategic campaign planning – setting campaign goals & objectives, developing key campaign insights, aligning campaign strategy & tactics.
• Briefing & leading agency partners – developing a clear communications brief, briefing & alignment of campaign direction with agency teams.
• Alignment with internal stakeholders – aligning campaign projections with management team, calculating business impact, aligning operational roll‑out plans, aligning campaign pricing.
• Campaign execution – development of communication materials (Above & Below the line), attending Pre‑Production meetings (photography & cinematography), developing a complete media strategy for campaign advertisement, developing campaign briefs for restaurants, POP allocation, aligning merchandising guide.
• Results tracking – consistent updates of campaign results, contingencies to further drive sales, close collaboration with supply chain on stock levels.
• Post‑campaign analysis – thorough review of campaign execution and results, what’s working & opportunities, review next steps for future.

Direction & Planning

• Alignment on clear annual direction for Marketing Pillars; develop strategic activities for the year; aligning tactics to drive growth.
• Strategic activities – development of strategic campaigns to drive sales, monitoring and reporting of promotion results, campaign analysis to review results.
• Brand Health – tracking & monitoring of key brand health measures, develop long‑term strategy to improve brand scores.

Brand Extension Growth

• Strategic alignment – work closely with brand extension team on ideas & programs to drive growth, alignment on business goals.
• Promotional activities – development of communication materials for sales‑driving promotional activities, monitoring and reporting of promotion results, campaign analysis to review results.

Process Management

• Budget Management – processing of invoices, issuing Purchase Orders (PO), tracking and close monitoring of campaign budgets, ensuring payment is made to suppliers.
• Business Analysis – understanding and analyzing business impact of campaigns, aligning campaign results with business growth, breakeven & gross profit analysis.
• Monthly Tasks – leading Menu Development Committee (MDC) meetings, preparing updates for Senior Management (SMT deck).
• Quarterly Tasks – leading Marketing Quarterly Alignment Meetings, Promo Projections Alignment (PPA).

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• How many years’ experience do you have as a Marketing role?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a contracts manager?
• Have you worked in a role where you were responsible for budget management & forecasting?

Perks and benefits: Free meal, Bonus 4 times a year, Insurance coverage, Medical.