Marketer

The Finest Touch Empire; Alor Setar; On-site; MYR 100,000 - 150,000; Full time

Job summary

A thriving marketing firm in Alor Setar, Kedah is seeking a marketing professional to develop strategies and execute campaigns. Responsibilities include conducting market research, managing advertising and social media platforms, and enhancing customer engagement. The ideal candidate should display creativity, analytical thinking, and strong communication skills while being familiar with marketing tools and project management. Join a dynamic environment where innovation drives success.

Responsibilities

• Conduct market research to understand consumer behavior, preferences, and trends.
• Develop marketing plans and strategies to achieve business goals.
• Create and manage advertising campaigns across various platforms.
• Manage social media platforms and oversee SEO/SEM.
• Allocate budgets for marketing activities and campaigns.
• Develop strategies to enhance customer loyalty and satisfaction.
• Track and measure the success of marketing campaigns.
• Manage the company’s public image and handle media inquiries.
• Stay updated with the latest marketing tools, technologies, and trends.

Skills

Creativity and innovation

Analytical thinking and data interpretation

Strong communication and interpersonal skills

Familiarity with marketing tools and software (e.g., Google Analytics, CRM tools)

Project and time management

Job description

The Finest Touch Empire – Alor Setar, Kedah

1. Research and Analysis*

• Conduct market research to understand consumer behavior, preferences, and trends.
• Analyze competitors and industry performance.
• Identify target audiences and customer segments.

2. Strategy Development*

• Develop marketing plans and strategies to achieve business goals.
• Plan campaigns for product launches, promotions, or seasonal events.
• Align strategies with company objectives, sales goals, and branding guidelines.

3. Campaign Execution*

• Create and manage advertising campaigns across various platforms (digital, print, outdoor, etc.).
• Collaborate with creative teams to produce marketing materials, such as brochures, ads, and videos.
• Ensure brand consistency in all marketing efforts.
• Conduct a live session if necessary.

4. Digital Marketing*

• Manage social media platforms, including content creation and scheduling.
• Oversee search engine optimization (SEO) and search engine marketing (SEM).
• Execute email marketing campaigns and analyze their effectiveness.
• Monitor website performance and user engagement.

5. Budget Management*

• Allocate budgets for marketing activities and campaigns.
• Monitor spending to ensure campaigns stay within budget.
• Evaluate return on investment (ROI) for various initiatives.

6. Collaboration*

• Work closely with sales teams to align marketing and sales goals.
• Coordinate with product teams to gather information for promotions.
• Liaise with external agencies or freelancers for specialized tasks (e.g., graphic design, media buying).

7. Customer Engagement*

• Develop strategies to enhance customer loyalty and satisfaction.
• Gather and act on customer feedback.
• Plan and manage events, promotions, or sponsorships to connect with customers.

8. Data Analysis and Reporting*

• Track and measure the success of marketing campaigns using analytics tools.
• Prepare reports summarizing campaign performance, customer engagement, and sales impacts.
• Use insights to refine future marketing strategies.

9. Public Relations and Brand Management*

• Manage the company’s public image and handle media inquiries.
• Write press releases or manage PR campaigns.
• Protect and enhance the brand’s reputation.

10. Adapting to Trends*

• Stay updated with the latest marketing tools, technologies, and trends.
• Experiment with innovative approaches, like influencer marketing or AI-driven campaigns.

Key Skills for Marketers*

• Creativity and innovation.
• Analytical thinking and data interpretation.
• Strong communication and interpersonal skills.
• Familiarity with marketing tools and software (e.g., Google Analytics, CRM tools).
• Project and time management.