Market Strategy Manager, SEA

Henkel; Kuala Lumpur; Hybrid; MYR 100,000 - 130,000; Full time

Job summary

A leading multinational company in Kuala Lumpur is looking for an expert in Market Strategy to develop and execute regional strategies. The ideal candidate should have at least 7 years of experience in Market Strategy and Business Development, coupled with strong strategic thinking and communication skills. This position also involves overseeing market intelligence efforts and facilitating transformational initiatives. Join this diverse team and contribute to innovative market solutions.

Benefits

Flexible work scheme with flexible hours

Hybrid work model

Global wellbeing standards

Gender-neutral parental leave

Employee Share Plan

Medical coverage for employees and eligible dependents

Additional EPF Contribution

Discounts on company products

Qualifications

• Minimum 7-year related experience in Market Strategy and Business Development.
• Experienced in developing Go-To-Market strategies and leading business transformation initiatives.

Responsibilities

• Develop and execute regional market strategy.
• Steer cross-strategic business units' transformational initiatives.
• Manage resources for local execution of initiatives.

Skills

Strategic thinking

Strong communication skills

Influencing skills

Experience with digital tools

Education

Degree in Business/Marketing or related field

Job description

About this Position Driving business goals through the translation of strategic insights into clear market strategies and activation plans

What you´ll do

• Dev elop and execute regional market strategy in collaboration with the business units and country marketing teams
• Develop and execute GTM and market positioning strategies in collaboration with the business units and country marketing teams
• Steers cross‑strategic business units' transformational initiative
• Oversees market intelligence and uses insights to drive business decisions
• Develop and own addressable market sizing and forecasting models
• Provide input to innovation agenda with business units
• Develop business cases and models at the business and regional level
• Drives communication and interaction with business leaders, sales leaders, country marketing teams and any other relevant internal and external stakeholders
• Manages resources as needed and ensures regional and local execution of initiatives
• Work closely with country marketing teams to develop and drive local market strategies
• Responsible for budget steering of market strategy and market intelligence budget

What makes you a good fit

• Minimum Degree in Business/Marketing or any related field
• Minimum 7-year related experience in Market Strategy and Business Development
• Experienced developing Go-To-Market strategies and leading regional business transformation initiatives
• Strategic thinking and a team player, strong communication and influencing skills
• Strong inclination towards digital tools, innovation, and emerging business models

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender‑neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Medical Coverage for employees and eligible dependents
• Additional EPF Contribution
• Dental, Health and Eye Screening etc for employees and eligible dependents
• Discounts on company products

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.