Market Insight Analyst

Coway; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading home solutions provider is looking for a Market Insight Analyst based in Kuala Lumpur, Malaysia. The role involves driving data-informed marketing decisions, supporting campaign optimization, and conducting thorough market research. The ideal candidate will have a Bachelor’s Degree and 2–5 years of relevant experience. Responsibilities include coordinating with various agencies, identifying optimization opportunities, and analyzing consumer behavior. If you have exceptional communication skills and a strong marketing background, we encourage you to apply.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Statistics, Economics, or related field.
• 2–5 years of experience in marketing strategy, brand management, media analysis, or market research.
• Proficiency in Microsoft Office Suite & Google Workspace with strong communication skills.

Responsibilities

• Coordinate with agencies on quarterly performance review workshops.
• Identify optimization opportunities to improve ROI.
• Collect and analyze consumer behavior and market trends.
• Conduct research to uncover insights that guide strategy.
• Work with the marketing team to translate findings into actionable strategies.

Skills

Consumer & market awareness

Strong multitasking abilities

Attention to detail

Excellent communication skills

Experience with Microsoft Office Suite

Proficiency in Google Workspace

Education

Bachelor’s Degree in Marketing or related field

Job description

Market Insight Analyst (Media Agency Background)

The Insights Analyst is responsible for driving data-informed marketing decisions by translating consumer, market, and business data into actionable insights. This role supports strategic planning, campaign optimization, product development, and overall business growth by delivering high-quality research, analytics, and reporting.

Responsibilities

• Coordinate with creative, media, PR & Social, and activation agencies on quarterly performance review workshops – prepare campaign post‑mortem reports, KPI trackers, and sales data reports.
• Identify optimization opportunities and present findings in clear, actionable formats to improve ROI and overall marketing effectiveness.
• Collect and analyze data on consumer behavior, cultural shifts, competitor activities, and category trends.
• Conduct research (quantitative, qualitative, digital/social listening) to uncover insights that guide strategy.
• Identify emerging market trends, consumer behaviors, and category dynamics to inform marketing and product strategies.
• Work with the marketing team to translate research findings into campaign concepts, target audience profiles, and messaging strategies.
• Assist in implementing brand strategy/architecture across categories, ensuring messaging and positioning consistency.
• Contribute to the preparation of campaign briefs and align execution teams with strategic objectives.
• Assist in the development of marketing strategies by providing data‑driven insights.
• Support content planning through research on relevant topics, audience pain points, and best‑performing formats.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Statistics, Economics, Communications, or any related field.
• 2–5 years of experience in marketing strategy, brand management, media analysis, or market research.
• Proficiency in Microsoft Office Suite & Google Workspace, excellent written and verbal communication skills.
• Strong multitasking, prioritization, attention to detail, consumer & market awareness, and ability to streamline work processes.