Mandarin Social Media Strategist for WeChat & Xiaohongshu

Thong Guan Industries Berhad; Alor Merah; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading packaging company located in Malaysia is seeking a social media specialist to enhance brand awareness in Mandarin-speaking markets. The role includes developing social media strategies, creating engaging content for platforms like WeChat, and monitoring community engagement. The ideal candidate must be proficient in Mandarin and English, with strong content creation and copywriting skills. Familiarity with B2B marketing or industrial products is preferred but not mandatory. Join us in a fast-paced environment focused on brand building and community interaction.

Qualifications

• Fluent in spoken and written Mandarin and English.
• Familiar with WeChat Official Accounts, WeChat Channels, and Xiao Hong Shu.
• Strong skills in content creation and copywriting with visual presentation focus.
• Basic data tracking and reporting ability.

Responsibilities

• Develop and execute social media strategies for Mandarin-speaking markets.
• Create engaging content tailored for various social media platforms.
• Monitor and engage with community interactions on social media.
• Plan and execute targeted marketing campaigns.
• Monitor analytics and prepare performance reports.

Skills

Proficiency in Mandarin

Proficiency in English

Content creation skills

Copywriting skills

Knowledge of WeChat operations

Analytical mindset

Tools

Canva

CapCut

Job description

A leading packaging company located in Malaysia is seeking a social media specialist to enhance brand awareness in Mandarin-speaking markets. The role includes developing social media strategies, creating engaging content for platforms like WeChat, and monitoring community engagement. The ideal candidate must be proficient in Mandarin and English, with strong content creation and copywriting skills. Familiarity with B2B marketing or industrial products is preferred but not mandatory. Join us in a fast-paced environment focused on brand building and community interaction.