Manager - Marketing & Communication (Data Science)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading financial institution in Malaysia is looking for a Manager, AI to lead advanced AI initiatives in marketing and campaigns. The role focuses on architecting an AI framework and driving strategy, requiring a Bachelor's degree and at least 3 years of relevant experience. Candidates should possess strong skills in AI and machine learning, data analysis, and cross-functional collaboration. Join us in shaping our AI strategy and making a tangible impact through innovative solutions.

Qualifications

• 3 years and above relevant work experience.
• Modeling experience in segmentation and propensity models.

Responsibilities

• Lead the development of the agentic AI framework for intelligent customer journeys.
• Drive AI-first strategy for marketing and customer delivery.
• Automate content workflows to improve engagement effectiveness.
• Ensure alignment between AI capabilities and business objectives.

Skills

AI and machine learning

Data analysis

Generative AI tools

Cross-functional collaboration

Prompt engineering

Education

Bachelor's Degree in Data Science, Actuarial Studies, Banking/Finance, Business, Marketing, Mathematics/Statistics, Market Research or related disciplines

Job description

Job Overview

We are seeking a driven and innovative Manager, AI to lead advanced AI initiatives across our marketing and campaign functions. This role is at the forefront of our ambitious "Big Brain" AI ecosystem, where we integrate real-time intelligence, deep campaign analytics, and cutting-edge generative AI to power the next generation of highly personalized customer engagement.

The ideal candidate is a builder and visionary who thrives on experimentation, embraces end-to-end ownership, and is passionate about delivering tangible, real-world impact through AI and machine learning. You will be instrumental in shaping our AI strategy and execution, driving innovation that elevates our customer relationships and business outcomes.

Key Responsibilities

• AI Ecosystem & Strategy
  • Architect and lead the development of the agentic AI framework – a central decisioning layer designed to power intelligent customer journeys, dynamic content generation, and sophisticated campaign orchestration.
  • Drive the vision, design, and adoption of a comprehensive AI-first strategy for marketing and customer delivery, focusing on predictive personalization, automated decisioning, and data-driven content optimization.
  • Coordinate seamlessly across business, data, and engineering teams to operationalize AI-driven intelligence at scale, ensuring widespread adoption and impact.
• Generative AI (GenAI) & Content Intelligence
  • Lead the development and fine-tuning of Generative AI tools, leveraging cloud models (like Gemini) and specialized on-premise/local LLMs to produce high-quality genAI solutions.
  • Automate end-to-end content workflows to empower our campaign teams, dramatically reducing manual effort and significantly improving engagement effectiveness.
  • Champion best practices in prompt engineering, model evaluation, and the implementation of Responsible AI principles to ensure our AI-generated communications are ethical, safe, brand-aligned, and high-impact.
• Platform, Tools & Technical Leadership
  • Contribute directly to the infrastructure planning for our hybrid AI solutions, providing strategic guidance on the use of both on-premise and cloud technologies.
  • Be a hands-on leader in the development of our proprietary AI agents.
• Cross-Functional Collaboration
  • Work with cross functional teams, especially the campaign operations team to implement AI features seamlessly into day to day campaigns.
  • Ensure alignment between AI capabilities and business objectives across different regions and stakeholders.

Education/Qualification

• Bachelor's Degree in Data Science, Actuarial Studies, Banking/Finance, Business, Marketing, Mathematics/Statistics, Market Research or related disciplines.
• 3 years and above relevant work experience.
• Modeling experience is a requirement for this role, including segmentation and propensity models.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.